Senior Account Executive, Influence & Social Strategy

Ogilvy • New York, NY

17d • $45,000 - $90,000

About The Position

The Senior Account Executive, Influence & Social Strategy plays a critical role in developing and executing impactful social media and influencer marketing strategies for our healthcare clients. This individual will lead the day-to-day management of social media campaigns, fostering client relationships and collaborating with internal teams to deliver results for pharmaceutical, medical device and other healthcare clients. This role requires a strong understanding of social media platforms, influencer marketing best practices, and the US healthcare landscape; pharmaceutical or medical device digital marketing experience is preferred.

Requirements

• Healthcare Experience: Minimum 3-4 years of experience managing paid social media or influence programs. Healthcare or regulated industry experience preferred.
• Paid Social Media: Experience creating strategies and launching paid media campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, and Reddit.
• Influencer Marketing Expertise: Proven track record of managing successful influencer programs preferred.
• Social Media Management: Proven experience managing social media channels preferred. Deep platform knowledge across Meta (Facebook & Instagram), LinkedIn, YouTube, TikTok, with an understanding of other emerging platforms. B2B or HCP experience preferred.
• Social Tech Experience: Experience managing social channels, launching paid media, and/or building analytics dashboards in social media management tools, such as Sprinklr or Sprout Social.
• Analytical Skills: Excellent analytical skills to interpret data, track campaign performance, and generate insightful reports.
• Flexibility & Adaptability: Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities.

Responsibilities

• Social Media Strategy & Execution: Develop and support implementation of comprehensive social media strategies aligned with client objectives, including content calendars, platform-specific strategies and community management plans.
• Influencer Management: Identify, vet and support relationship management with patient and healthcare provider (HCP) influencers, negotiating contracts and ensure compliance with FDA and FTC regulations.
• Content Development & Oversight: Oversee the creation of engaging and informative social media content, advocating for creative excellence while also ensuring alignment with brand guidelines and regulatory requirements.
• Paid Social Media Strategy: Partner with paid media teams to build thoughtful, strategic paid social strategies across various platforms, keeping abreast of new ad formats and continuing to bring our clients innovative thinking in terms of how to best achieve business objectives.
• Social Channel Management: Develop and implement content strategies for both product and corporate social media channels. Understanding of community management best practices.
• Client Relationship Management: Build and maintain strong relationships with clients, servicing as a key point of contact for social media and influencer initiatives.
• Team Collaboration: Collaborate effectively with internal teams, including creative, medical, and project management, to ensure seamless execution of campaigns.
• Measurement & Reporting: Track and analyze campaign performance, providing regular reports to clients and internal stakeholders. Identify key insights and optimize strategies based on data.
• Staying Ahead of the Curve: Continuously research and stay informed on emerging social media trends, platform updates, and best practices across social media, influencer marketing and the healthcare industry.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed