Senior Account Executive, Consumer & Brand

Burson•New York, NY

4h•$45,000 - $85,000•Hybrid

About The Position

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram. Burson has an immediate opening for a Senior Account Executive based in Los Angeles to join our Consumer & Brand Practice, focused on delivering impactful campaigns for a leading consumer brand. This role involves supporting large-scale activations, media relations, influencer engagement, and integrated communications strategies. The ideal candidate is proactive, culturally aware, and skilled at blending trends into meaningful PR strategies. You should have a strong understanding of the media landscape and what editors and reporters need today.

Requirements

2–3 years of PR experience, agency preferred, with interest in consumer brands and lifestyle communications.
Strong writing, media, and research skills.
Results-focused approach and willingness to go the extra mile for clients.
Ability to work effectively in a team-oriented, fast-paced environment.
Highly detail-oriented, with excellent time-management skills.
Willingness to travel and work outside standard business hours for event support.
Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities, and employee resource groups.

Nice To Haves

Experience in Microsoft Office, Cision, MuckRack, Brandwatch, and Google Workspace preferred.

Responsibilities

Serve as a key team member contributing to the execution and management of multiple projects and workstreams.
Develop media materials including pitch emails, reporter backgrounders, spokesperson briefing documents, and messaging.
Build and maintain targeted media lists and pitches; learn and follow clients’ priority media.
Cultivate media relationships to secure coverage and meet client objectives.
Leverage social platforms to amplify media coverage for client campaigns.
Identify cultural and industry trends and bring forward creative ideas.
Provide in-office support for press requests and product needs in a timely manner.
Coordinate shipments and messenger services for product deliveries and press samples.
Track and analyze media hits and campaign results against KPIs; maintain media trackers of press coverage.
Develop deep knowledge of client industry and contribute to strategic client plans.
Support development and execution of media and influencer events.
Participate in client meetings, accurately capturing meeting notes and next steps.