Senior Account Executive/Account Supervisor, Lifestyle

M Booth•New York, NY

1d•$66,000 - $100,000•Hybrid

About The Position

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. We are a collaborative mid-sized agency with an opportunity for an Senior Account Executive / Account Supervisor to join our growing Consumer Lifestyle team! In this role, you are a team lead on running critical pieces of the business, managing account teams and being a client counselor. You’ll manage complex projects, lead and inspire team reports, manage IAT relationships and serve as a client counselor on the PR, partnerships and influencer/tastemaker programming front. You are a key member of new business pitches as well as selling in projects to clients. You’ll be developing and creating programs and start to have a large hand in client budgeting. You’re expected to be tenacious in motivating your teammates, inspiring clients as you go above-and-beyond to understand their business and managing up in an effective manager to senior leadership. You’ll leverage your understanding of the culture + media landscapes to develop and implement earned media strategies and activations within a broader integrated marketing setting, transforming client briefs into pointed, on-brand PR executions that drive strong results by thinking outside of the box and tapping into cultural trends.

Requirements

Solid foundation in public relations – both traditional media and digital
Proven ability to lead complex projects and communications
Skilled in motivating teammates and helping them grow
Strong interpersonal skills, both internally, with clients and with other agency partners
In touch with cultural and industry trends
4-7 years of experience on an Account and on the agency side
Experience managing a team of 3-4 direct reports
The ideal candidate will have a solid foundation in consumer marketing specifically: traditional public relations, large integrated programming, and influencer marketing.
Bachelor’s Degree

Nice To Haves

Experience and/or passionate about CPG campaigns (bonus points for experience in spirits/booze)

Responsibilities

Actively provide strategic counsel and be strategic voice for the client
Build strong relationship that establishes trust with PR client and brand managers
Serve as day-to-day client lead
Lead weekly calls with clients
Supervise and direct account teams on communicating client deliverables
Provide strong editorial support and strategic counsel to teams + clients
Create programmatic synergies between press, influencer + social efforts on behalf of clients
Design workplans for programs
Poke holes in team initiatives and ensure work output is the best it can be (of self and team members)
Oversee brand activations and manage pivot planning throughout the process
Work with account team to delegate tasks and horizontals (e.g., creative, measurement/analytics, etc.)
Own more complex elements of project management, such as integration/collaboration with agency partners
Problem-solve quickly and smartly when issues arise
Create and track budgets; understands profitability
Set goals in partnership with media and analytics teams
Be motivational and inspiring, implementing ideas that help build culture
Set performance standards for account teams
Coach in real-time and provide actionable feedback and guidance to add value to teammate and the work
A problem solver for the team – helps team find solutions
You’ll be a challenger of the status quo - ensuring the team isn’t just doing something because it’s always been done or because the client has been ok with something
Collaborate with supervisors to determine staff and resource allocation against accounts based on strengths, passions and opportunity areas
Provide program development support, including strategy development (from email POVs to decks/presentations)
Contribute ideas that deliver on briefs and jobs-to-be-done with a strong emphasis on ideas that will drive earned media coverage
Understand broader marketing tactics to work in close tandem with IAT and build collaborative strategies
Organize teammates and horizontals on planning path forward
Lead brainstorms and challenge teams on feasibility and creativity of ideas

Benefits

A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

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