Segment Marketing Manager

Hillman•Atlanta, GA

1d•Onsite

About The Position

The Segment Marketing Manager is a dedicated partner to product teams, responsible for translating product strategy, roadmap, and customer value into clear positioning, messaging, and go-to-market execution – including eCommerce. This role builds deep product and customer expertise, ensures marketing is involved early and strategically, and creates scalable, repeatable launch and maintenance practices across their specific segment. Essential Job Functions Product & Customer Expertise Develop deep, working knowledge of assigned product categories, roadmaps, customers, and use cases. Serve as the “go-to” marketing resource for product managers and cross-functional partners Rapidly onboard to new products, line extensions, and acquisitions to support faster, more effective launches. Positioning & Messaging Partner with segment on product positioning, value propositions, and messaging frameworks aligned to customer needs and business goals. Translate technical features and product decisions into clear, compelling customer-facing narratives. Ensure consistency of messaging across channels, including retail, eCommerce, and sales enablement. Go-To-Market Strategy & Execution Partner with product, sales, channel, and eCommerce teams to plan and execute go-to-market strategies. Lead marketing launch planning, including messaging, timing, assets, and channel coordination. Create repeatable launch and adoption playbooks that scale across categories, brands, and digital/ retail environments. eCommerce & eRetail Enablement Inform and help craft eCommerce and eRetail content, ensuring product detail pages clearly communicate value, differentiation, and use cases. Translate product features into optimized digital content including titles, bullets, descriptions, imagery guidance, and enhanced content. Partner with eCommerce, retail media, and content operations teams to ensure accuracy, consistency, and readiness at launch. Ensure digital shelves reflect current positioning, messaging, and product updates over time. Performance & Insights Bring customer, retail, and digital performance insights back to product teams to inform optimization and future planning. Ensure marketing performance is part of ongoing product conversations — not just post-launch reporting. Other duties as assigned. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
3–6 years of experience in product marketing, brand marketing, category marketing, go-to-market, or related commercial roles.
Experience working cross-functionally with product, sales, and marketing teams to support product launches and growth initiatives.
Product & Customer Insight: Quickly absorbs complex product details and customer needs to inform positioning and strategy.
Strategic & Analytical Thinking: Uses data, competitive context, and business goals to shape decisions and drive outcomes.
Clear Communication & Storytelling: Translates technical features into simple, compelling customer narratives across channels.
Go‑to‑Market Leadership: Leads cross‑functional teams through structured, timely launch planning and execution.
Digital & eCommerce Fluency: Understands digital shelf requirements and optimizes content for eCommerce and retail media environments.
Insights & Performance Orientation: Uses customer, retail, and digital performance insights to guide continuous improvement.
Collaboration & Influence: Builds strong partnerships and drives alignment across product, marketing, sales, and eCommerce teams.
Computer

Nice To Haves

Experience supporting products sold through retail and/or eCommerce channels preferred.
Experience in consumer products, hardware, home improvement, automotive, or retail-driven industries is a plus.

Responsibilities

Develop deep, working knowledge of assigned product categories, roadmaps, customers, and use cases.
Serve as the “go-to” marketing resource for product managers and cross-functional partners
Rapidly onboard to new products, line extensions, and acquisitions to support faster, more effective launches.
Partner with segment on product positioning, value propositions, and messaging frameworks aligned to customer needs and business goals.
Translate technical features and product decisions into clear, compelling customer-facing narratives.
Ensure consistency of messaging across channels, including retail, eCommerce, and sales enablement.
Partner with product, sales, channel, and eCommerce teams to plan and execute go-to-market strategies.
Lead marketing launch planning, including messaging, timing, assets, and channel coordination.
Create repeatable launch and adoption playbooks that scale across categories, brands, and digital/ retail environments.
Inform and help craft eCommerce and eRetail content, ensuring product detail pages clearly communicate value, differentiation, and use cases.
Translate product features into optimized digital content including titles, bullets, descriptions, imagery guidance, and enhanced content.
Partner with eCommerce, retail media, and content operations teams to ensure accuracy, consistency, and readiness at launch.
Ensure digital shelves reflect current positioning, messaging, and product updates over time.
Bring customer, retail, and digital performance insights back to product teams to inform optimization and future planning.
Ensure marketing performance is part of ongoing product conversations — not just post-launch reporting.
Other duties as assigned.