Segment Marketing Manager, Industrial Specialties

BASF SE • Florham Park, NJ

12d • $130,000 - $160,000 • Hybrid

About The Position

We are looking for a Segment Marketing Manager to join our Industrial Formulators, Care Chemicals team in Florham Park, NJ.

Come create chemistry with us!

BASF’s Care Chemicals division is a globally leading supplier to the cosmetics, detergents and cleaning industries. We also offer solutions for technical applications and crop protection. Together with our customers, we create innovative solutions to meet the current and future needs of society more sustainably. We contribute to the long-term success of our customers’ brands with a broad range of products and concepts via our global network of production and development site.
We are seeking a results driven professional to join the industrial formulators, Care Chemicals team and lead marketing for the industrial specialties segment. You will own the segment’s long-term strategy and day-to-day tactical execution - driving market growth, refining product/portfolio value propositions and enabling sales through targeted innovation and segment-specific marketing tactics.
In this role, you will partner closely with sales, product management, technical, innovation and other cross-functions necessary to drive implementation tactics. You will implement and optimize tactics that deliver profitable growth, strengthen market position, and elevate brand preference for BASF as the preferred surfactant supplier for industrial end-markets. As a Segment Marketing Manager, Industrial Specialties, you create chemistry by...

Requirements

• Hold a Bachelor’s degree (Business Administration, Marketing, Chemistry, Engineering or related field preferred). MBA or advanced degree a plus.
• Bring minimum of 5 years of commercial experience in Sales, Marketing, Product Management, and/or Innovation management
• Possess industry experience in chemical end-markets (preferred) – such as CASE raw materials, construction, pulp & paper, water treatment, textile, and/or chemical process is highly desirable, with demonstrated knowledge of market dynamics, customer needs, and channel structures
• Have strong ability to understand product chemistry and translate technical features into clear commercial value propositions: assess technical feasibility and market fit
• Bring demonstrated ability to analyze market and financial data, identify growth opportunities, prioritize initiatives for ROI, and make go-to-market decisions that drive profitable segment growth
• Hold proven experience leading cross-functional teams and influencing senior management; excellent stakeholder and project management skills
• Possess strong ability to analyze and interpret financial data, translating findings into actionable recommendations and using financial insights to prioritize initiatives that drive profitable segment decisions

Responsibilities

• Strategic Marketing Planning: Lead the ongoing development, refinement, and execution of end-market strategies (3-5 years) that align with business goals to accelerate growth and increase market share
• Value Proposition Development: Identify customer pain points to build compelling segment-specific value propositions that drive product success, improve portfolio positioning, and translates into clear customer benefits.
• Innovation Management: Collaborate with Customers, Sales, Transfer Partners, R&D, and technical teams to identify and drive innovative opportunities. Lead ideation sessions, business case developments, manage the stage-gate process, and drive commercial launches, while maintaining a healthy innovation pipeline.
• Sales Enablement: Develop and maintain sales collateral (presentations, technical selling stories, CASE studies, sales spotlight programs, etc.) to support channel sales across distribution, sales, and transfer partners in winning business and positioning BASF in the market.
• Market Intelligence: Monitor market trends, customer needs, competitor activities, and relevant regulatory changes. Convert market intelligence and insights into actionable recommendations for segment strategies, product development, pricing tactics, and go-to-market adjustments
• Brand and Positioning: Own segment branding – develop consistent messaging, visual assets, and though leadership programs that elevate perception and strengthen BASF preference
• Financial Accountability: Accountable for segment market share and profitability growth - support budgeting, forecasting and P&L analysis as needed; use financial insights to prioritize initiatives that drives profitable segment growth
• Cross-Functional Leadership: Lead and influence cross-functional teams to deliver segment growth and to capture voice of customers, while also working across the greater BASF with transfer partners.

Benefits

• Flexible work arrangements whenever possible
• Highly competitive retirement savings plan with company match and investment options
• Well-being programs that include comprehensive mental health support for you and your household family members
• Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
• Back-up child and elder care with discount programs for families of all ages and stages
• Mentoring and career development opportunities that allow you to share, learn, and thrive
• Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
• Employee crisis support for when the unexpected happens
• Access to our BASF wine cellar, employee discounts, and much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level