Segement Marketing Associate

athenahealth

11d • $60,000 - $102,000

About The Position

Be a key growth driver for athenahealth—helping turn high-potential healthcare prospects into real pipeline through smart, demand-generation marketing. As a Segment Marketing Associate, you will support our Small Group (0–5 MDs) and Group (6–275 MDs) prospect segments by contributing to targeted marketing programs that pull prospects into market and support pipeline growth. Working alongside Segment Sales and cross-functional marketing partners, you’ll help bring integrated campaigns to market in a fast moving, competitive healthcare environment. This role is well suited for someone who is collaborative, organized, and eager to learn while managing multiple initiatives at once. This role reports to the Senior Segment Marketing Manager. The Segment Marketing team drives pipeline growth by executing targeted, multichannel marketing programs that support sales across key prospect segments. The team partners closely with Creative Services, Channels, Project Management, Product Marketing, and Content to bring persona-based campaigns to market that differentiate athenahealth and support opportunity progression. Working in close alignment with Sales, the team coordinates campaign execution, maintains strong communication, and ensures marketing efforts are aligned to business priorities and growth goals.

Requirements

• Bachelor’s degree in business, Marketing or related field
• 1-3 years of experience in business-to-business marketing
• Self-starter who can work independently in a fast-paced environment
• Highly organized and detail-oriented
• Manages time and priorities effectively
• Strong verbal and written communication/presentation skills
• Possesses a natural curiosity to learn
• Proficient in Microsoft Excel, PowerPoint, Monday.com, and Salesforce

Nice To Haves

• Proven experience working with sales teams is desirable

Responsibilities

• Lead end-to-end campaign execution in collaboration with Creative Services, Brand, and centralized marketing teams to deliver campaigns in market.
• Communicate campaign vision, represent sales segment nuances, advocate for audience-specific messaging, and convey creative needs throughout the campaign development process
• Project manage multiple campaigns, deliverables, and deadlines simultaneously, ensuring work is completed on time and within budget. Competing priorities are effectively balanced
• Test, measure, analyze, and generate actionable, data-based insights to optimize campaign performance; regularly report on results and learnings to key stakeholders.
• Proactively engage with the sales team to coordinate campaign activities; communicate frequently to build trust and alignment.

Benefits

• Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces
• We also encourage a better work-life balance for athenistas with our flexibility.
• In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons.
• We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees