Lake Compounce - Seasonal Marketing Coordinator

Herschend • Bristol, CT

4d • Onsite

About The Position

Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide. While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality. As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. The Seasonal Marketing Coordinator is responsible for managing activities across all owned channels, including site, social and CRM, generating brand content including video, and capturing in park events. This position is also responsible for assisting Sales & Marketing leadership with a variety of marketing duties as they relate to Lake Compounce. The ideal candidate will be a guest-centric creative thinker with excellent writing and branding skills. The ability to think creatively, meet deadlines and handle pressure during issues management and crisis situations is vital to success. The Seasonal Marketing Coordinator is responsible for managing activities across all owned channels, including site, social and CRM, generating brand content including video, and capturing in park events. This position is also responsible for assisting Sales & Marketing leadership with a variety of marketing duties as they relate to Lake Compounce. The ideal candidate will be a guest-centric creative thinker with excellent writing and branding skills. The ability to think creatively, meet deadlines and handle pressure during issues management and crisis situations is vital to success.

Requirements

• Currently majoring in (or graduated with) with a bachelor's degree in marketing, Public Relations, Communications, Journalism, or related discipline
• At least six months of previous work or internship experience in the areas of content, social media, or digital marketing
• Previous experience creating content for at least one other brand entity
• Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus.
• Must be at least 18 years of age to comply with CT Child Labor Laws
• Ability to work flexible schedule, including evenings, weekends, and holidays
• Must possess exceptional customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner
• Ability to handle high-pressure situations, meet the demands of constant deadlines and coordinate multiple priorities in a dynamic environment.
• Ability to write content in a clear, concise and professional manner
• Ability to directly engage with customers and other web media resources
• Ability to effectively respond to negative online (or in-person) feedback without taking it personally or conveying negative emotion
• Must possess strong attention to detail and problem-solving abilities
• Ability to follow direction, multi-task, and work as part of a team as well as independently
• Ability to remain seated for extended periods of time, while using a computer
• Ability to stand, walk, and remain on feet for long periods of time throughout the day
• Ability to occasionally stoop, twist, kneel, bend, squat, or reach above shoulders
• Ability to carry, push, pull, lift, and hold objects weighing 20 pounds or more

Nice To Haves

• Previous amusement park, theme park, or waterpark experience a plus
• Good photography and videography skills would be a must

Responsibilities

• Design effective and creative media, including in-park signage and website, email, social, print assets, and other content
• Coordinate content creation and community management for all Lake Compounce social channels.
• Assist with all direct guest communication on social channels for maximum guest satisfaction
• Leverage social media to increase awareness and engage fans
• Brief and work with CRM team to build and deploy email campaigns
• Report on Social and CRM performance to identify trends and opportunities
• Maintain and regularly update the Lake Compounce website, regularly reviewing for accuracy and working with internal departments to generate content
• Lead and complete special projects and initiatives related to marketing, sales, and content creation
• Ensure Park brand and voice consistency across all park channels
• Provide exceptional, friendly guest service on social channels and in-person with a high level of responsiveness and attention to detail
• All other duties assigned by leadership

Benefits

• Flexible schedule
• Ability to cross-train and learn unique skills across various departments
• Free admission to Lake Compounce and all Palace Entertainment parks on your days off
• Invitations to exclusive company-sponsored employee events throughout the season

What This Job Offers

• Career Level: Entry Level