Search Engine Marketing Operations - Senior Associate

Capital One • Richmond, VA

61d • $86,000 - $107,900

About The Position

The Search Engine Marketing Operations Senior Associate will be responsible for managing marketing campaign execution for U.S. Card's Paid SEM channel. Marketing campaign management will include activities such as new campaign launches, test launches, process improvements, and optimization across our active Paid Search programs. The Associate will be the expert in Google/Bing and any other relevant platforms and will stay in-tune with all Paid Search updates and best practices.

Requirements

• Bachelors' degree or Military experience
• At least 2 years of experience in Paid Search Engine Marketing
• At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms
• At least 1 year of experience analyzing and evaluating campaign performance
• At least 1 year of experience in project management

Nice To Haves

• At least 3 years of experience in Search Engine Marketing marketing with responsibilities overseeing high volume and multi-million dollar media budgets
• At least 2 years of experience in project management
• At least 1 year of experience using Skai or SA360 platforms

Responsibilities

• Monitor Paid Search Marketing trends and generate insights to identify opportunities for campaign improvement and optimization
• Daily management of search campaigns from planning & execution to analysis and reporting
• Carry out campaign management tasks including: optimization, budget control, and forecasting
• Develop and execute campaign testing, including: ad copy, landing page, audience, and channel expansion testing
• Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute SEM strategies end to end
• "Self-starter", strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools
• Solid understanding of performance marketing, conversions, and online customer acquisition
• Ability to work with high-performing teammates, as well as partners across the enterprise
• Comfortable working with large data sets in Excel / Google Sheets as well as familiarity with common performance marketing metrics

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Number of Employees: 5,001-10,000 employees