SAP Marketing Development Lead

Accenture • Chicago, IL

41d

About The Position

The SAP Marketing Development Lead is responsible for developing and executing demand generation campaigns for Navisite's SAP solutions, in alignment with the company's go-to-market strategy and partner ecosystem. The SAP Marketing Development Lead will report to the Senior Director Marketing and Demand Generation and work closely with the SAP sales team, product marketing, digital marketing, and external agencies to create and execute integrated marketing programs that drive pipeline and revenue growth.

Requirements

• Minimum of 5 years experience in B2B demand generation in the technology services space
• Minimum of 3 years of experience working in the Partner (SAP (highly preferred), Oracle, MFST, Workday, etc.) ecosystem with the ability to navigate key relationships
• Minimum of 5 years of end to end to campaign experience including but not limited to creating campaigns, leading execution, editing and understanding how to create and execute campaign plans, etc. (not just project management experience)
• Bachelor's degree or equivalent (minimum 12 years' work experience). If Associate's Degree, must have equivalent minimum 6-year work experience

Nice To Haves

• You have experience in/with SAP
• You have strong knowledge of Cloud services solutions, market, and ecosystem.
• You have proven track record of planning and executing successful demand generation campaigns that drive pipeline and revenue growth.
• You have proficient in marketing automation and CRM tools, such as Marketo and Salesforce.
• You have excellent communication, collaboration, and project management skills.
• You are a self-motivated, results-oriented, and creative thinker.

Responsibilities

• Plan, execute, and measure demand generation campaigns for Navisite part of Accenture's solutions, including email, webinars, events, content syndication, social media, and paid media.
• Collaborate with the SAP sales team, product marketing, digital marketing, and external agencies to develop and optimize campaign messaging, targeting, and tactics.
• Manage the SAP demand generation budget and track campaign performance, ROI, and impact on sales pipeline and revenue.
• Make decisions through demand driven data.
• Leverage marketing automation and CRM tools to create, execute, and report on campaigns.
• Build and maintain relationships with key SAP partners and influencers to co-create and co-promote demand generation campaigns.
• Stay abreast of the latest trends, best practices, and innovations in SAP marketing and demand generation.
• Travel may be required for this role. The amount of travel will vary from 0 to 100% depending on business need and client requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees