Salesforce Strategic Consultant

List Engage•Framingham, MA

About The Position

We believe that digital transformation can be a force for good, improving the lives of everyone involved. To achieve this mission, we rely on a team of techno marketers that know Salesforce. We have been an ExactTarget and Salesforce partner since 2003, before there was an ecosystem. Over 20 years, we have been privileged to help some of the world’s most celebrated brands on their path to digital transformation. We accomplish this with incredible people. As the country’s largest independent Salesforce Marketing Cloud partner, backed by Salesforce Ventures, ListEngage is excited to identify and add the right technical seller to support ListEngage’s accelerated growth. About the Role: WE ARE CURRENTLY SEEKING AN EXPERIENCED STRATEGIC CONSULTANT TO SUPPORT OUR ENTERPRISE CLIENTS. YOUR ROLE WILL BE CRITICAL IN HELPING CLIENTS TO OPTIMIZE ROI AND BRAND ADVOCACY LEVERAGING THE SALESFORCE CLOUDS AND RELATED TOOLS. WE DO THIS BY UNDERSTANDING BUSINESS REQUIREMENTS AND PROGRAM GOALS, MAKING RECOMMENDATIONS IN LINE WITH DIGITAL MARKETING BEST PRACTICES AND INNOVATIONS, AND ALIGNING THOSE INITIATIVES WITH THE CAPABILITIES IN SALESFORCE AND INTEGRATED PLATFORMS. A SUCCESSFUL STRATEGIC CONSULTANT WILL FEEL COMFORTABLE AND CONFIDENT WORKING WITH MARKETING PROFESSIONALS FROM ENTERPRISE CORPORATIONS ON INITIATIVES SUCH AS STRATEGIC PLANNING AND ROADMAPPING, CAMPAIGN PLANNING, AUDIENCE TARGETING AND PERSONAS, PERSONALIZATION ACROSS CHANNELS, ANALYSIS OF MARKETING KPIS AND ROI, EMAIL DELIVERABILITY, TESTING STRATEGY, AND MAKING GENERAL RECOMMENDATIONS FOR MARKETING PROGRAM IMPROVEMENT.

Responsibilities

Creating client-customized, vision-to-value roadmaps that include Marketing + AI + Data + CRM
Consulting clients through Salesforce-related business transformations
Promoting a measurement- and data-driven culture, establishing critical benchmarks and strategies for measuring success

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