Salesforce Marketing Cloud Engineer

Fisher Investments•Plano, TX

54d•Onsite

About The Position

It's an exciting time to be a member of the Fisher Investments Technology Department. We're investing in the future of our firm's technology and are building our team to achieve global growth. We are looking for a Salesforce Marketing Cloud Engineer to support our Marketing and Corporate Communications Technology Services team. If you are looking for an opportunity to make a difference as we develop scalable and strategic solutions to support our global growth, we want to hear from you! The Opportunity: As Salesforce Marketing Cloud Engineer, you will report to the Application Development Group Manager and oversees platform administration, technical implementation and advanced feature development across the Marketing Cloud ecosystem. You will be hands-on with day-to-day platform management while also implementing sophisticated solutions using Data Cloud, Personalization, and core Marketing Cloud functionality.

Requirements

5+ years of hands-on experience with Salesforce Marketing Cloud
Strong proficiency in AMPscript, HTML, CSS, and SQL
Experience with Email Studio, Journey Builder, Content Builder, and Automation Studio
Knowledge of Salesforce Data Cloud and Personalization (or similar CDP/personalization platforms)
Experience with API integrations (REST/SOAP)
Deep understanding of Marketing Cloud data architecture and data extensions
Experience with subscriber management and data relationship models
Knowledge of Marketing Cloud security and permission structures
Understanding of Einstein AI capabilities and machine learning concepts

Nice To Haves

Basic JavaScript/SSJS knowledge preferred
Familiarity with mobile and push notification capabilities (Mobile Studio)
Salesforce Marketing Cloud certifications (Email Specialist, Administrator, Developer, or Consultant)
Experience with other Marketing Cloud studios (Social, Advertising, Mobile)
Understanding of customer data platforms and identity resolution concepts

Responsibilities

Oversee data extensions, publication lists, and subscriber management
Monitor platform health, system limits, and usage metrics
Implement security best practices and manage authentication settings
Maintain integrations with Salesforce CRM and third-party systems
Troubleshoot platform issues and coordinate with Salesforce support when needed
Build email campaigns using Email Studio and Content Builder
Develop responsive email templates using HTML, CSS, and AMPscript
Create dynamic content and personalization within email campaigns
Implement advanced segmentation and targeting strategies
Configure and manage triggered sends and transactional emails
Optimize email deliverability and monitor sender reputation
Design and build customer journeys using Journey Builder
Implement marketing automation workflows and triggered campaigns
Configure entry sources, decision splits, and engagement paths
Set up journey analytics and performance monitoring
Optimize journey performance based on engagement metrics
Configure and manage data ingestion from multiple sources
Design and implement data model objects (DMOs) for customer data
Set up identity resolution rules and unified customer profiles
Build audience segments and activate them across marketing channels
Write SQL queries for data extraction and segmentation
Monitor data quality and implement validation processes
Maintain data streams and troubleshoot data flow issues
Configure Einstein Personalization recommendations and predictive models
Implement real-time personalization and content decisioning
Build personalized experiences across email, web, and mobile channels
Write and maintain AMPscript for dynamic content and personalization
Create and manage SQL queries for data segmentation and reporting
Build and maintain API integrations using REST and SOAP

Benefits

100% paid medical, dental and vision premiums for you and your qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO, plus 10 paid holidays
Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care

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