Salesforce Marketing Cloud Developer

Plymouth Rock Assurance-posted 2 days ago
Full-time • Mid Level
Boston, MA
501-1,000 employees
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We are seeking a talented and experienced Salesforce Marketing Cloud Developer to join our Digital Strategy Team. In this role, you will design, develop, and optimize marketing automation solutions that leverage Salesforce Marketing Cloud and its connected technologies. You will collaborate closely with our Director of Digital Engagement and Salesforce Marketing Cloud team to translate business requirements into scalable digital communication strategies across email, mobile, and emerging channels.

  • Design and Develop Marketing Automation Solutions
  • Architect, design, and implement solutions using Salesforce Marketing Cloud to support multi-channel campaigns.
  • Build and maintain journeys, automations, and cross-channel experiences with a focus on scalability and performance.
  • Implement advanced automation, personalization rules, and triggers to deliver meaningful, timely interactions.
  • Develop dynamic content and personalized messaging using AMPscript, SSJS, and personalization strings.
  • Leverage Data Cloud to unify customer data and build actionable segments for personalized messaging.
  • Manage and optimize data extensions, contact models, and segmentation strategies.
  • Leverage APIs, SFTP, and integration frameworks to connect Salesforce Marketing Cloud with internal and external systems.
  • Ensure ongoing data hygiene, quality, and governance.
  • Lead the development and execution of campaigns using Mobile Studio (SMS, push notifications, and in-app messaging).
  • Align mobile engagement strategies with broader omni-channel campaigns.
  • Conduct A/B and multivariate testing to optimize engagement and conversion.
  • Use Einstein tools and other analytics to measure performance, recommend improvements, and inform strategy.
  • Create dashboards and reporting for marketing and business stakeholders.
  • Ensure compliance with CAN-SPAM, TCPA, CTIA, and other regulations.
  • Champion digital best practices across design, deliverability, and data privacy.
  • Maintain clear documentation of processes, configurations, and best practices.
  • Partner with cross-functional teams to provide technical guidance and translate requirements into solutions.
  • Bachelor's degree in Computer Science, Information Technology, Marketing, or related field (preferred).
  • Salesforce Marketing Cloud certification required (Marketing Cloud Developer certification preferred).
  • Minimum 3+ years' experience in Salesforce Marketing Cloud/ExactTarget, including hands-on experience with:
  • Data Cloud for customer unification and audience segmentation.
  • Mobile Studio for SMS, push, and mobile engagement.
  • Journey Builder, Automation Studio, Email Studio, and Content Builder.
  • Advanced proficiency in SQL for segmentation and reporting.
  • Strong skills in HTML, CSS, AMPscript, SSJS, and REST/SOAP APIs.
  • Demonstrated experience with personalization, testing methodologies, and campaign optimization.
  • Excellent problem-solving and communication skills, with ability to explain technical concepts to business stakeholders.
  • Strong organizational and project management abilities to thrive in a fast-paced environment.
  • Experience working in Snowflake and/or Amazon S3 is a plus.
  • 4 weeks accrued paid time off + 9 paid national holidays per year
  • Free onsite gym at our Boston Location
  • Tuition Reimbursement
  • Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
  • Robust health and wellness program and fitness reimbursements
  • Auto and home insurance discounts
  • Matching gift opportunities
  • Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
  • Various Paid Family leave options including Paid Parental Leave
  • Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
  • Convenient location directly across from South Station and Pre-Tax Commuter Benefits
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