Sales Trainer

Avetta, LLC•Lehi, UT

10h

About The Position

We are seeking a dynamic and experienced Sales Performance Coach to join our Revenue Enablement team and drive sales excellence. The Sales Performance Coach will work closely with front-line sales leaders, individual sellers, and new hires to enhance their skills, improve performance, and achieve quota attainment with a strategic focus on the 80/80 goal—ensuring 80% of reps are achieving 80% or greater of their quota. This role combines competency analysis, tailored skills training, role-playing, and ongoing 1:1 coaching to empower sales teams to reach their full potential. A key focus will be on coaching sales teams in structured and value-driven selling methodologies, including MEDDPICC and Challenger Sales, to enable more strategic, consultative, and effective sales conversations that maximize customer value.

Requirements

7+ years experience as a sales trainer, coach, or enablement professional, with practical knowledge of MEDDPICC, Challenger Sales, and value-based selling methodologies.
Demonstrated success in coaching and developing sales teams, especially in complex or target-driven sales environments.
Strong facilitation and role-playing skills to reinforce learning and develop new sales behaviors.
Excellent communication, presentation, and interpersonal skills.
Analytical mindset with experience in measuring sales performance and coaching impact.
Ability to adapt coaching and training approaches based on individual and team needs.

Nice To Haves

Experience in onboarding and new hire training is highly preferred.
A proactive, motivating, and energetic personality passionate about developing sales talent and achieving growth targets.

Responsibilities

Collaborate with sales leaders and individual sellers to identify skill gaps and developmental needs through competency assessments.
Develop and deliver targeted training sessions, workshops, and materials focused on MEDDPICC, Challenger Sales, and value-based selling strategies.
Utilize role-playing exercises regularly to reinforce key skills, build confidence, and simulate real sales scenarios for more effective learning.
Provide personalized, ongoing coaching to reinforce the application of these methodologies, ensuring reps can confidently navigate complex sales cycles and articulate value.
Support sales onboarding by executing onboarding programs and ensuring new hires are equipped with the necessary tools and knowledge to apply sales methodologies from day one.
Track and analyze performance metrics to measure the effectiveness of training and coaching initiatives, with a focus on advancing toward the 80/80 goal—80% of reps achieving 80% or more of their quota—and adjusting approaches as needed.
Foster a culture of continuous improvement by encouraging feedback, self-development, peer learning, and realistic role-play scenarios within the team.
Partner with sales leadership to ensure enablement activities align with strategic sales processes and revenue objectives.
Provide coaching guidance to sales leaders to reinforce desired behaviors.
Stay current on sales enablement best practices, industry trends, and techniques related to MEDDPICC, Challenger, and value-based selling to bring innovative approaches to the team.