Sales Support Representative

New England Brewing Company LLCWoodbridge, CT
$45,000 - $60,000

About The Position

Sales Support Representatives (SSRs) are responsible for market execution, merchandising, and customer-facing events that increase NEBCO’s visibility and performance in the market. This role supports NEBCO sales team and distributor partners by owning the executional work: promotions, tastings, events, and merchandising, allowing Sales Managers to focus on selling, strategy, and account development. This position is designed as a supporting role within NEBCO’s sales organization, with expectations for future sales responsibilities SSRs execute tastings, events, and merchandising initiatives across on- and off-premise accounts. They ensure consistent brand presentation, proper POS placement, and strong customer gagement at the account level. This role requires high energy, strong organization, attention to detail, a strong independent work ethic and the ability to communicate clearly with internal teams, distributor reps, and account staff. Over time, SSRs will take on increased responsibility, including calling on B- and C-level accounts as part of their development into full sales roles.

Requirements

  • Reliable, insured, and well-maintained personal vehicle required.
  • Ability to travel throughout assigned territory and work nights/weekends as needed for events.
  • Strong interpersonal and communication skills.
  • Organized, self-motivated, and detail-oriented.
  • Comfortable working independently in the field.

Nice To Haves

  • Prior beverage, hospitality, or brand ambassador experience preferred but not required.

Responsibilities

  • Execute tastings, promotions, and events.
  • Ensure merchandising standards are met, including POS placement, displays, signage, and overall brand presentation.
  • Support growth by improving visibility and execution in targeted accounts.
  • Provide detailed execution recaps, photos, and consumer feedback to Managers and distributor partners.
  • Engage consumers during events and represent NEBCO professionally in the market.

Benefits

  • Mileage reimbursement for approved business travel
  • Expense account for approved market execution costs
  • Health insurance
  • 401K
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