Sales Specialist, Assisted Living

The Northbridge Companies Home Office•Burlington, MA

4d•Onsite

About The Position

The Sales Specialist plays a vital role in representing the Northbridge brand, supporting organizational occupancy targets, and ensuring that prospective residents and families receive exceptional service throughout the sales and move-in process. The Sales Specialist is responsible for providing strategic and operational sales support to assigned Northbridge communities at the direction of the Vice President of Sales. This role is deployed to communities with specific sales, occupancy, or operational needs and is instrumental in driving performance through lead generation, outreach, closing sales, and supporting transitions during Sales Director vacancies. This position is 100% field-based and requires frequent travel. Assignments vary in length and focus based on the evolving priorities of the community and the goals established by the VP of Sales.

Requirements

Minimum of an associate’s degree in healthcare administration, business management, marketing, and/or public relations preferred.
Minimum of three (3) years’ health care marketing experience is preferred.
Must meet all state health requirements.
Must pass background screen (including criminal, MVR, etc.)
Current Driver’s license with the ability to travel, as the job requires.
Maintain flexible work schedule to be available to work evenings and weekends if necessary.
All candidates will be required to show valid proof of full vaccination for COVID-19 before commencing work or commit to obtaining full vaccination within 30 days of commencing work, unless they receive an approved exemption.

Responsibilities

Achieve assigned occupancy, sales, and move-in targets through effective execution of sales strategies.
Develop and maintain up-to-date sales and marketing action plans, including daily, weekly, and monthly sales activities. Encourages resident referral leads which are significant proportion of new leads generated.
Develops outreach activities that produce viable new leads and proactively identifies and pursues publicity opportunities.
Conduct outbound calls, follow-up tasks, and ongoing engagement using the CRM system to maximize lead conversion.
Ensure that appointment, tour, phone-out activity goals are consistently met or exceeded.
Conduct community tours, deliver compelling presentations, and close sales in alignment with Northbridge standards and practices. Build and maintain a robust pipeline of qualified leads through internal and external channels.
Encourage and cultivate resident referral programs to generate inbound leads.
Develop and execute outreach strategies that drive brand awareness, referral relationships, and new lead opportunities.
Identify and pursue opportunities for community visibility, publicity, and partnerships.
Manage monthly fee increases on turnover of apartments to maximize revenues while minimizing lost revenue days.
Ensure rental incentives or allowances remain within budgeted guidelines and are used judiciously.
Conduct weekly hot-lead review meetings with the Executive Director and VP Sales/Regional Sales Director to assess progress and adjust strategies.
Facilitate a smooth and timely transition from sales to operations to minimize move-in fall-through and cancellations.
Partner with operations to ensure leases, move-in documentation, and resident records are completed accurately and transferred efficiently.
Work collaboratively with department directors to reinforce the shared responsibility of sales and service excellence.

Benefits

Competitive Salary: Compensation reflective of your expertise and dedication. The pay range listed for this position represents the annual wage the organization reasonably and in good faith expects to pay at this time. Final compensation will reflect your expertise, experience, and dedication.
Flexible Work Schedule: A work schedule that accommodates your personal commitments.
Paid Leave: Enjoy generous allocations for holidays, vacation, and personal days, ensuring you have time to recharge.
Health and Wellness Plans: Access comprehensive health insurance plans for you and your dependents, promoting overall well-being.
Retirement Savings: Participate in a 401(k) plan with a company match to build financial security for the future.
Professional Development: Continuous learning and advancement opportunities to enhance your skills and career trajectory.

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