Sales Representative - B2B Manufacturing Company

Cinter Career•Cincinnati, OH

1d•$45,000 - $65,000•Hybrid

About The Position

Although classified as Inside Sales, this role goes far beyond basic appointment setting or scripts. You will engage marketing-generated leads in meaningful conversations to uncover real customer needs and improve the quality of sales opportunities. Over time, you will also help define sales approaches and best practices, making this a key front-line role within the sales organization.

Requirements

3+ years of experience in Inside Sales, Sales Support, Customer Success, or similar roles
Experience using CRM tools such as Salesforce (preferred)
Willingness to develop technical knowledge of industrial/B2B products
Business-level English communication skills (reading, writing, speaking)
Ability to travel as needed (trade shows, training, accompanying Field Sales)
Strong customer discovery and interview skills
Ability to organize and clearly articulate customer issues
Effective communication via phone and online meetings
Fundamental sales skills (lead management, opportunity creation, pipeline management)
Strong collaboration with marketing and sales teams
Proactive and self-driven
Customer problem–oriented thinking, not product-focused
Flexible and willing to experiment in uncertain situations
Motivated to learn new sales approaches and methodologies
Positive attitude toward sharing information within the team
Open to new methods and not overly attached to past practices
Interested in building scalable sales processes
Aligned with Sales Handbook principles

Responsibilities

Respond to inbound and outbound leads on the same business day
Follow up and nurture marketing-generated leads, including early-stage or low-intent leads
Conduct customer discovery and needs assessment (industry, application, equipment scale, objectives, budget, location, etc.)
Identify underlying challenges and context beyond surface-level requests
Evaluate product fit (Dry Fog humidification systems, nozzles, etc.)
Filter out low-probability opportunities appropriately
Convert Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs)
Hand off leads to Field Sales with organized context, discussion points, and customer expectations
Enable Field Sales to focus on high-value activities
Manage and close small or standardized transactions (nozzles, simple systems, replacement parts)
Prepare quotations and handle order processing
Manage leads, opportunities, and tasks using Salesforce
Track progress through the sales funnel: Lead → MQL → SQL → Opportunity
Contribute to improving lead quality and conversion rates
Work closely with Marketing to improve lead quality
Support trade shows and industry events (approx. quarterly)
Accompany Field Sales during initial training and short-term business trips as needed