OVERVIEW: The Sales Representative will be responsible for selling, renting, and leasing heavy equipment and utility equipment. This person will be responsible for securing an assigned amount of profitable business for the company through proper planning, adequate territory coverage, and thorough administration. ESSENTIAL DUTIES AND RESPONSIBILITIES: Responsible for the coverage, retention, development, and satisfaction of our customers within assigned sales territory Secure orders, locate and determine needs of new prospects; point out the benefits of the equipment, and emphasize the advantages of dealing with the company Help customers solve problems, provide technical assistance as needed, assist in making job estimates, keep customers up to date on new developments Keep informed on new contracts and opportunities; settle complaints, establish and maintain personal relations with customers; assist at exhibits, demonstrations and meetings Keep familiar with new products developed by the company and by competition, keep company informed of changes which can affect his/her performance Utilize CRM (Skynet) to prepare quotes, initiate and track requests, track notes on accounts in a timely and accurate manner Follow up on all leads, contract lettings and inquiries; and follow through on all potential sales deals Maintain required communications; advise superiors of all changes in his territory which can affect company success Communicate with other company personnel, such as service, parts, PSSR’s, and admin personnel to communicate customer issues or potential for parts and service sales See that equipment is correctly delivered and meets all the conditions of the sale; act to render prompt service in case of any deficiencies Work with the Sales Manager(s) and Marketing/Advertising in developing and promoting advertising specials, featured items and/or services Work closely with the Customer Finance Manager and Credit Specialists regarding condition of customer accounts, as well as financing contracts Regularly attend educational and training programs covering company policies, department objectives, products services and programs, and professional salesmanship and personal growth Controls travel, telephone and entertainment expenses and responsible for keeping accurate expense records and submitting them in a timely manner