Sales Representative

Burma Inc•San Francisco, CA

18d

About The Position

Calling all foodies, the passionate, the inspired! At Burma Food Group it is more than just a “job” and we are more than just a “company”. We are a small but mighty group of individuals passionate about food, life, people and culture. We are strong believers that food should be more than just fuel, it should be celebrated, act as a source of discovery, connection and feed a sense of adventure. Burma Food Group is the company behind Burma Superstar, Burma Love and Burma Bites restaurants in the San Francisco Bay Area. What started out as a single restaurant with a vision to bring Burmese/Asian cuisine to the world, has quickly turned into a family of restaurants, as well as a retail line, and this is just the beginning. Together we are on a mission to bridge cultures through food, and we want YOU to join us on our mission? Be a part of our story, what do you say? POSITION SUMMARY: Burma Love Foods is seeking a proven Sales Representative with a strong track record of closing new business and converting opportunities into measurable revenue across foodservice, distribution, and retail channels. This role is primarily focused on new business development (90%), with limited operational and account support responsibilities (10%) to support continuity when needed. This position is ideal for a hunter with deep food industry experience—someone comfortable calling on large regional and national retailers, distribution partners, and independent food businesses, while also confidently walking into restaurants and small shops to build relationships from the ground up. The ideal candidate has experience selling through food distributors, regional or specialty wholesalers, or directly into foodservice and retail accounts, with a strong understanding of how buyers and operators make purchasing decisions.

Requirements

3–7+ years of experience in foodservice, CPG, retail, or distribution sales
Experience working for or with companies such as Sysco, US Foods, Bi-Rite Distribution, or similar food distributors
Proven ability to open new accounts and drive new revenue
Comfort selling into both: Large, structured retail and distribution organizations Independent retailers and foodservice businesses
Strong outbound prospecting and relationship-building skills
Ability to manage a sales territory, pipeline, and follow-ups independently
Proficiency with CRM tools, order systems, and basic reporting

Nice To Haves

Hands-on food or hospitality experience such as: Chef or line cook Baker or pastry professional Bartender or server Food production or kitchen management
Deep understanding of food, ingredients, kitchen operations, and hospitality culture
Genuine passion for food and emerging food brands
Hunter mentality with a strong drive for results
Comfortable with cold calls, walk-ins, and face-to-face selling
Strong communication and negotiation skills
Organized, self-motivated, and accountable
Able to thrive in a fast-paced, growth-oriented environment
Relationship-focused with a consultative selling approach

Responsibilities

Prospect, develop, and close new business across: Large retail accounts, including regional chains, multi-chain independent retailers, and specialty grocery / grab-and-go markets Distribution partners (such as Sysco, US Foods, Bi-Rite Distribution, or similar food distributors) Restaurants, cafes, and foodservice operators (a wide range of foodservice operators, including independent and multi-unit restaurants (casual through full-service), chef-driven and globally inspired concepts, catering and hospitality groups, corporate and institutional foodservice, and emerging models such as commissaries, meal prep companies, and ghost kitchens.
Execute outbound sales strategies to drive new revenue, new product placements, and geographic expansion
Call on a wide range of customers—from large corporate buyers to owner-operators
Build strong relationships with buyers, chefs, operators, and key decision-makers
Present products, pricing, and value propositions tailored to each customer and channel
Lead product tastings, in-store visits, restaurant drop-ins, and sales meetings
Negotiate pricing and terms in alignment with company strategy
Collaborate with internal teams to ensure smooth handoff to the Sales Director, who owns ongoing account management and onboarding
Track pipeline activity, opportunities, and performance against growth goals
Represent the brand at industry events, tastings, and trade shows as needed
Monitor market trends, competitive activity, and customer feedback to identify growth opportunities
Learn and maintain a working knowledge of internal sales processes, including: Order processing Invoice creation Basic account servicing
Provide temporary coverage and support for sales operations and account management during absences of the Sales Director (vacation, sick leave, etc.)
Assist with internal coordination to ensure continuity of service and customer satisfaction
Support overall sales program execution as needed