Sales Representative – Direct-to-Consumer (D2C)

CommuniCare Health Services

3d•Onsite

About The Position

Never Alone is a healthcare technology company transforming care delivery for seniors and post-acute populations through always-on telehealth and care solutions. The company provides 24/7/365 access to licensed clinical professionals via a secure, purpose-built platform designed for senior living communities, seniors at home, skilled nursing facilities, home health agencies, hospice providers, and other care organizations. By combining simple, easy-to-use technology with immediate access to medical expertise, Never Alone helps care teams make timely decisions, reduce unnecessary hospital transfers, and improve resident outcomes. Never Alone supports “treat-in-place” care, strengthens staff confidence, and enhances peace of mind for residents and families. The Sales Representative – Direct-to-Consumer (D2C) is responsible for growing Never Alone's footprint across Indiana and Ohio through a high-touch, field-based sales approach. This role operates within a B2B2C model, partnering with Skilled Nursing Facility (SNF) social workers, discharge planners, and care coordinators to enable post-acute patients to receive Never Alone devices and services upon discharge. The representative will also call on Assisted Living (AL) and Independent Living (IL) facilities to expand access for seniors in community-based settings. Deals are closed through two primary pathways: Medicaid waiver programs that cover device costs, and private pay. The ideal candidate brings proven SaaS sales experience in the post-acute care space, understands the nuances of both payer-funded and private-pay transactions, and thrives in a fast-moving, relationship-driven environment. This is not a desk-bound role. Success requires a proactive, self-motivated individual who is energized by being in the field, building trust with frontline clinical staff, and driving adoption from the ground up. This position reports directly to the Director of Sales.

Requirements

3+ years of field sales experience in healthcare technology, SaaS, or medical devices, with a strong preference for post-acute care settings (SNF, AL, Home Health, or Hospice).
Demonstrated success selling into or through SNF social workers, discharge planners, or case managers in a B2B2C model.
Experience navigating Medicaid waiver programs and/or private-pay sales in a healthcare context.
Track record of consistently meeting or exceeding quota in a territory-based, field sales role.
Highly proactive, self-directed, and energized by field work—comfortable owning a territory and driving results independently.
Exceptional relationship-building skills with frontline clinical staff (social workers, nurses, care coordinators) as well as executive-level facility leaders.
Strong consultative selling skills—listens to understand customer needs and tailors the pitch accordingly.
Excellent verbal and written communication skills; confident presenting to both individual contributors and leadership teams.
Organized and detail-oriented, with the discipline to maintain an accurate CRM and manage a complex, multi-touch sales cycle.
Resilient and persistent—thrives on building from the ground up in a competitive, relationship-driven market.
Working knowledge of post-acute care operations, including SNF discharge workflows, AL/IL community structure, and how care decisions are made at the facility level.
Understanding of the senior care technology landscape and how SaaS platforms are evaluated, adopted, and sustained in clinical environments.
Proficient in CRM systems, preferably HubSpot, for pipeline management, activity tracking, and reporting.
Comfortable demonstrating SaaS platforms and conducting virtual or in-person product walkthroughs for clinical and administrative audiences.
Familiar with basic reporting tools to track personal performance metrics and territory analytics.
Must be based in Indiana or Ohio.
50% travel required across the assigned territory, including regular facility visits, conference attendance, and periodic travel to Never Alone headquarters.

Nice To Haves

Bachelor's degree in Business, Healthcare Administration, Marketing, or a related field preferred.
Equivalent combination of education and relevant work experience will be considered.

Responsibilities

Develop and manage a territory strategy across Indiana and Ohio, targeting SNFs, Assisted Living, and Independent Living facilities.
Build and maintain strong working relationships with SNF social workers, discharge planners, care coordinators, and facility administrators to drive patient referrals and device adoption.
Educate facility staff on the Never Alone platform, device capabilities, and the benefits of equipping discharged patients for continued care at home.
Guide social workers and care teams through the referral and enrollment process, ensuring a smooth patient transition and positive first experience with the platform.
Conduct regular in-person facility visits, lunch-and-learns, and staff education sessions to build awareness and sustain momentum.
Prospect and develop relationships with Assisted Living (AL) and Independent Living (IL) communities to introduce and sell the Never Alone platform.
Present the value proposition to executive directors, directors of nursing, and wellness directors, aligning Never Alone's capabilities with facility goals around resident engagement, safety, and care quality.
Manage the full sales cycle from first contact through contract execution and handoff to operations.
Identify upsell and expansion opportunities within existing AL/IL accounts as resident adoption grows.
Navigate Medicaid waiver programs (including applicable Indiana and Ohio state waiver channels) to position Never Alone devices as a covered benefit for eligible members.
Educate prospects and case managers on waiver eligibility requirements, covered services, and the enrollment process.
Effectively sell to private-pay customers, clearly articulating value and ROI for individuals and families making out-of-pocket decisions.
Stay current on relevant state waiver program changes, payer requirements, and coverage updates that affect the sales process.
Maintain a disciplined, up-to-date pipeline in HubSpot CRM, logging all activity, contacts, opportunities, and next steps.
Provide accurate weekly forecasts and territory updates to the Director of Sales.
Meet or exceed monthly and quarterly sales targets for new accounts, device placements, and revenue.
Proactively identify and escalate barriers to closing, competitive activity, and market intelligence to inform broader sales strategy.
Work closely with the Director of Sales to align on territory priorities, messaging, and deal strategy.
Coordinate clean handoffs to the Operations team upon deal close, ensuring full documentation and clear expectations are set for implementation.
Partner with marketing on conference attendance, lead follow-up, and local market campaigns in Indiana and Ohio.
Represent Never Alone at regional healthcare conferences, trade shows, and association events relevant to post-acute and senior care.