Sales Representative - Dealer Station Programs

EH Wolf & Sons•Slinger, WI

About The Position

E.H. Wolf & Sons is a leading provider of branded and unbranded gas station programs, partnering with major fuel and convenience store brands. We help station owners grow their business by delivering comprehensive branding, transportation, marketing, and promotional solutions. The Sales Representative for Dealer Station Programs is responsible for identifying, engaging, and supporting gas station owners and operators. This role focuses on generating new business, maintaining strong customer relationships, and presenting tailored solutions that drive revenue and enhance client success.

Requirements

Previous sales experience; B2B, marketing, fuel, or retail industry experience preferred
Strong communication, negotiation, and presentation skills
Ability to work independently, set goals, and manage time effectively
Strong customer service and relationship-building abilities
Proven track record of meeting or exceeding sales targets
Proficiency in Microsoft Office and CRM systems
Valid driver’s license and ability to travel to client sites

Nice To Haves

Experience with branded fuel programs or gas station/retail operations
Knowledge of branding, promotional strategies, or dealer programs
Experience working with franchise or independent business owners

Responsibilities

Identify, prospect, and qualify potential clients within the gas station and convenience store industry.
Conduct cold calls, schedule meetings, build pipelines, and close new business.
Prepare and deliver tailored sales presentations that demonstrate the value of our programs.
Build and maintain strong relationships with new and existing station owners.
Serve as a primary point of contact for client questions and support needs.
Maintain regular communication to ensure customer satisfaction and uncover new opportunities.
Assess client needs and collaborate with internal teams to create customized branding and marketing solutions.
Recommend branded and unbranded programs that align with client goals.
Guide clients on product mix, promotional strategies, and brand standards.
Negotiate pricing, program terms, and contract details.
Manage the full sales process—from initial contact through onboarding and successful program implementation.
Stay informed on industry trends, competitor offerings, and customer preferences.
Provide insight to marketing and product development teams regarding client needs and market opportunities.