Sales Operations Specialist

C-4 Analytics•Wakefield, MA

12d•$55,000 - $75,000

About The Position

We are seeking a hands-on Sales Operations Specialist to improve the effectiveness and discipline of our sales team. This role will lead and guide Digital Consultants (DCs) on how they execute daily: how they prospect, follow up, run sequences, write emails, and advance opportunities. The Sales Operations Specialist will act as the quality-control layer of the sales organization, ensuring that activity is not only high but also effective.

Requirements

3–7 years in sales enablement, inside sales management, or a sales training/leading role.
Strong understanding of prospecting best practices (email, phone, social, sequences).
Experience with CRM systems required.
Ability to listen to calls, review emails, and provide detailed leading on both content and process.
Excellent communication skills — able to lead with candor while earning rep trust.
Data-driven mindset; able to translate activity and pipeline reports into leading action plans.

Nice To Haves

Automotive industry knowledge is a plus, but not required.

Responsibilities

Review sales activity (calls, emails, sequences, HubSpot tasks) and provide actionable leading.
Maintain a rep scorecard to track activity, pipeline health, messaging quality, and conversion metrics.
Develop and enforce best practices for:
Call follow-up and sequencing discipline
Writing effective, value-driven emails
ICP targeting and prospect selection
Correct use of CRM sequences and task management
Conduct regular “call reviews” and “email reviews” with reps, similar to a lead reviewing game tape.
Standardize email templates, call scripts, and prospecting sequences across the team.
Partner with Sales Ops to ensure data hygiene and accurate activity tracking in the CRM.
Collaborate with sales leadership to identify underperformance trends and implement targeted leading plans.
Drive adoption of sales messaging and positioning (ensuring reps are telling the C-4 story consistently).
Support onboarding and ramping of new hires with structured training and ongoing leading.