Sales Operations and Marketing Coordinator (Intern)

Laufer Group International•New York, NY

2d•$20

About The Position

The Sales Operations & Marketing Coordinator supports new business growth and helps strengthen the Laufer brand. This role requires strong attention to detail and the ability to learn systems unique to Laufer Group International and the logistics industry. The Coordinator works closely with Sales Leadership, the Sales Operations team, and our outsourced Marketing Agency to execute strategies that elevate the Laufer brand internally and externally. Responsibilities include but not limited to, working across key marketing channels such as social media, web analytics, email marketing, CRM, trade show coordination, and industry specific lead generation tools. Success in this role requires someone who is organized, creative, proactive, self-motivated, and a strong team player. The ability to manage multiple projects at once is essential. This position is ideal for someone who thrives in a fast-paced environment, enjoys learning new systems, and is eager to contribute to initiatives that enhance both sales effectiveness and marketing impact across the organization.

Requirements

Proficiency in Microsoft Excel, PowerPoint, and Word.
Strong ability to multitask, manage multiple priorities, and oversee the execution of projects simultaneously.
Demonstrated ability to learn new systems quickly; prior CRM experience is preferred.
Highly organized, proactive, creative, and self-driven, with strong time management and problem-solving skills.
Detail-oriented with the ability to identify issues and recommend solutions effectively.

Nice To Haves

Experience in one or more of the following areas is preferred, not required: Email marketing
Sales operations
Direct sales
Logistics or supply chain
Basic familiarity with email marketing tools and content management systems (CMS) is a plus.
Prior exposure to logistics, supply chain, or B2B marketing is beneficial but not required.
Ideal candidates may include current BA or MA students seeking hands-on experience in sales operations and marketing within a global logistics environment.

Responsibilities

Support sales operations and assist in driving new business opportunities across the Laufer brand, including participating in the lead generation process through data entry, vetting prospects, and coordinating outreach emails to potential clients.
Learn and utilize proprietary systems specific to Laufer Group International and the logistics industry, including uploading, updating, and maintaining data within the CRM system.
Partner with the Marketing Team, Sales Operations Team, and Sales leadership, to execute integrated marketing strategies that reinforce the Laufer brand internally and externally.
Contribute to a wide range of marketing campaigns and initiatives using tools and techniques such as social media and digital content, web and performance analytics, email marketing platforms, CRM system support, trade show planning and onsite participation, and industry specific lead generation tools.
Work alongside the marketing team on all campaigns, attend and prepare for Marketing Meetings as needed, and assist in creating dashboards and reporting for senior management.
Collaborate closely with the sales team, attend and prepare sales meetings, and support sales enablement by reviewing documents, videos, and materials for sales training. As needed.
Stay informed by reviewing industry news and Laufer newsletters daily to support timely and relevant marketing and sales initiatives.
Assist with trade show preparation, coordination, logistics, and attendance as needed.
Manage project timelines, deliverables, and cross functional communication to ensure alignment and effective execution across teams.
Participate in ongoing training to support continuous learning and skill development.