Sales Operations Analyst

Bellwether Farms LLCPetaluma, CA
$36 - $43Onsite

About The Position

Bellwether Farms is quickly growing and seeking a detail-oriented and proactive Sales Operations Analyst to join our sales team. This role provides support to the Sales team by managing data, reporting, forecasting, and sales processes that help turn demand into executable, profitable orders. This is an on-site position located in Petaluma, CA. Consistent, in-person attendance is required to perform the essential functions of this role. This role will work closely with Sales, Supply Chain, Finance, and Operations to ensure accuracy, alignment, and smooth execution.

Requirements

  • Bachelor’s degree in Business, Finance, Operations, Supply Chain, Marketing, Agriculture, or a related field; or equivalent work experience.
  • 1–3 years of experience in sales operations, category data analysis tools, trade marketing, or a related role; CPG or food manufacturing experience strongly preferred.
  • Strong analytical skills with the ability to interpret data and present insights clearly and concisely.
  • Proficiency in Microsoft Excel and other Microsoft Office tools.
  • Highly organized, detail-oriented, and comfortable managing multiple priorities
  • Excellent written and verbal communication skills; ability to work collaboratively across teams.
  • Strong problem-solving skills and ability to identify process improvements.

Nice To Haves

  • Familiarity with syndicated data sources (SPINS, Nielsen, Circana) and distributor portals (MyUNFI, KEHE Connect) strongly preferred.
  • Experience working with ERP systems, CRM platforms, or inventory management systems (e.g., Fishbowl) is a plus.
  • Self-starter with a proactive approach to tasks and problem-solving.

Responsibilities

  • Provide day-to-day operational support to the VP of Sales and Sales Team
  • Partner with Bellwether Farms deduction service provider to review deduction data, validate deductions against trade programs, and identify discrepancies
  • Assist with pricing updates, item setup, promotions, and sales-related documentation
  • Support onboarding of new sales team members and maintain sales tools and resources
  • Assist with new customer onboarding, required documentation, promotional contracts, and compliance tracking
  • Prepare and maintain sales reports by customer, channel, SKU, and region
  • Compile and analyze data from multiple sources, including distributor portals, retailer POS systems, and internal systems
  • Support sales forecasting by analyzing historical sales, inventory levels, and promotional activity
  • Monitor performance against sales targets, promotions, and customer programs
  • Identify trends, gaps, and opportunities to support improved execution and decision-making
  • Maintain accuracy of sales-related data across systems (e.g., CRM, ERP, inventory management tools)
  • Ensure customer, item, pricing, and contract information is current and aligned across systems
  • Support distributor portals and customer data requirements to ensure accurate reporting and compliance
  • Partner with Supply Chain and Operations to support demand planning and inventory alignment
  • Coordinate with Finance regarding pricing, margins, deductions, credits, and reporting needs
  • Support new item launches and promotional execution across departments
  • Assist with distributor item setup, pricing updates, and ongoing account support
  • Support resolution of order discrepancies, shortages, and data-related issues in collaboration with internal teams
  • Assist with customer documentation and compliance-related requests
  • Maintain the highest level of confidentiality and professionalism in all matters.
  • Perform other duties or tasks as assigned by the VP of Sales.

Benefits

  • Medical, dental, and vision insurance (eligibility begins after 30 days of employment)
  • 401(k) retirement plan with a generous company match
  • Paid time off, including vacation, sick leave, and holidays
  • Access to company products and employee discounts
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