Sales & Marketing Manager

WESLEY WOODS SENIOR LIVING INC • Youngstown, GA

4d • Onsite

About The Position

Under the direct supervision of the Community Administrator/Executive Director and the general supervision of the corporate director of marketing, the Sales & Marketing Manager plans, manages and executes all sales and marketing functions for a senior living community with the objective of maintaining occupancy goals established for the community. This position may supervise other positions as directed and appropriate.

Requirements

• Bachelor’s degree in business, marketing, public relations or related field.
• Five or more years of related experience; experience selling senior housing, retirement or health care services preferred.
• Excellent computer skills, including word processing, spreadsheets and experience with CRMs.
• Exceptional interpersonal and communication skills; able to make sales and marketing presentations to a variety of people.

Responsibilities

• Meet sales, sales activity and occupancy goals established for the community.
• Meet or exceed established objectives for occupancy, wait list, sales, and sales-related activities including callouts, appointments, planning and creative follow-up.
• Meet with visitors, walk-ins, and appointments to present the community to new residents and their families.
• Interview prospects or their representatives to identify needs and services.
• Follow up to close the contract, working through any issues or special needs.
• Complete required procedures for applications and/or contracts, leases for residency.
• Meet marketing and lead generation goals established for the community.
• Plan and conduct open houses, seminars and marketing events both on and off-site.
• Identify, foster, and maintain relationships with outside vendors.
• Generate qualified leads and close sales through public speaking, networking, conducting and attending outreach programs, and developing referral resources.
• Participate in clubs, societies, service organizations, networking functions to promote Wesley Woods.
• Collect documentation, maintain accurate records, and prepare reports.
• Maintain appropriate electronic and manual records for marketing programs, sales, sales activities, referral sources and prospect files, preparing and submitting periodic occupancy and other reports as necessary.
• Secure all required financial, insurance and medical documentation required for residency approval.
• Assist prospects in selection of residence interiors, prepare and process selection and renovation forms, and/or act as the liaison to third parties overseeing this role.
• Review residency contracts and related forms to ensure accuracy and conformity to regulations.
• Oversee weekly move-in schedule and inventory of available residences.
• Track transitioning residents and inventory likely to come available via attrition.
• Maintain Priority Wait List.
• Complete competitive analyses report to track prices and services of other communities. media; collateral and publicity materials such as brochures, newsletters, postcards and flyers to produce qualified inquiries.
• Establish and manage annual budget for occupancy development expense, determine product and equipment needs and provide good control system for all inventories and supplies.
• Participate in career development attending meetings or professional training and development seminars as appropriate.
• Take initiative to solve problems; recommend improvements of procedures and intra or interdepartmental processes.
• Perform other duties as assigned.
• Work collaboratively with other individuals and groups as the situation arises, including community, corporate and advisory partners.
• Ability to travel and participate in multi-disciplinary leadership team meetings and events
• Establishes positive working relationships with all members of the leadership team as well as with volunteers
• Must work cooperatively with maintenance and housekeeping team to ensure presentation of community meets Wesley Woods’ standards.
• Will participate in off-site meetings

Benefits

• Wesley Woods Senior Living offers a comprehensive benefit plan to eligible team members to include health, dental vision, retirement benefits, short term disability, long term disability and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager