Sales Manager

Royal Sonesta Minneapolis, MN•Minneapolis, MN

About The Position

We’re Sonesta International Hotels. The 8th largest hotel company in the U.S.—and growing fast. An epic blend of full-service and focused hotels in major cities, Sonesta’s uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect. Together We Thrive—bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting. Job Description Summary The Sales Manager (SM) executes the sales strategy of the hotel, as defined by the Director of Sales, to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating and implementing specific account and/or segment based sales strategies and tactical plans. Production results will be monitored and adjusted to current market conditions to stay nimble and react advantageously to competitors. The SM will work directly with the DOS and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel’s seasonal demand. Job Description Job Description Summary The Sales Manager sets the tone for Sonesta’s Culture of Caring. We expect Sales Managers to focus on creating amazing moments for guests and team members and dig deep to find ways to create success for the team. The Sales Manager is responsible for supporting the Area Director of Sales & Marketing with the development and implementation of the total sales and marketing strategy for the Royal Sonesta Minneapolis Downtown. They will also be responsible for growing existing accounts and generating new business in order to maximize revenue and profits, and to improve the hotels' performance in the marketplace. Sonesta managers are charged with providing strategic vision, ensuring tactical execution, and actively support their department to achieve the company’s revenue and profitability goals and objectives. The ideal candidate has a passion for building and motivating teams that achieve results. Sonesta managers are guest-focused (both internal and external), achievement-oriented leaders. Job Description Operational/Functional: Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction. Achieve budgeted revenues, sales goals, and maximize profitability within all areas of responsibility. Participate in the preparation of the annual departmental operating budget, the hotel sales and marketing plan, the annual and monthly forecast, and other assigned financial plans which support the overall objectives of the hotel. Develop a complete knowledge of company sales policies and SOP’s and ensure knowledge of and adherence to those policies by the sales team. Develop and maintain market awareness to ensure ability to predict revenue opportunities, develop marketing plans and set new proactive strategies. Prepare and present effective and persuasive presentations to prospective clients. Maintain and develop networking opportunities through active participation in community and professional associations, activities and events. Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel. Promote teamwork and quality service through daily effective communication and coordination with other departments. Perform any other job-related duties as assigned. Strategy and Planning: Develop business plans, monitor the competition and market trends to maximize market share, guest satisfaction, profitability and employee engagement. Engage with guests and customers, obtain feedback and ensure guest expectations are always met and exceeded. Be a champion for the property by actively promoting the brand, being involved in the local community and building genuine and lasting relationship with local businesses, officials and various stakeholders. Financial Management: Achieve budgeted revenues, control labor and maximize profitability. Work with Sales Team to develop a competitive pricing strategy to grow market share, occupancy, Rev/PAR and yield. Leading with Passion Responsible for ensuring success through the eyes of employees, guests, and owners. Utilize and collaborate with resources across different departments and corporate office. Capable of influencing employees to perform to their highest standard and establishing a trusting environment to enrich the culture. Focus on the mission and well-being of the department, hotel, and company as a whole. Lead by example and operate with integrity and respect. Inspire your team to embrace and demonstrate our values and GUEST People Standards.

Requirements

Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Ability to prioritize and organize work assignments.
Extensive knowledge of hotel and hospitality industry.
Proficient with Microsoft Office Suite or related software.
Must be able work in a fast-paced environment.
Most work tasks are performed indoors.
The person in this role may be carrying, lifting or pulling items weighing up to 50lbs and pushing and / or pulling approximately 200lbs.
The person in this role will be frequently standing up, bending, climbing, kneeling and moving about the hotel.
Must be flexible to work variable days of the week to include weekends and holidays.
Must be flexible to work variable shifts (days, nights, overnights).
Up to 10% travel may be required.
5+ years of progressive experience in a hospitality or hotel Sales and Marketing setting.

Nice To Haves

Delphi and Opera PMS experience a plus.
Bachelor’s degree in, Hospitality or related field preferred.
Experience working with major hospitality brands preferred.

Responsibilities

Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction.
Achieve budgeted revenues, sales goals, and maximize profitability within all areas of responsibility.
Participate in the preparation of the annual departmental operating budget, the hotel sales and marketing plan, the annual and monthly forecast, and other assigned financial plans which support the overall objectives of the hotel.
Develop a complete knowledge of company sales policies and SOP’s and ensure knowledge of and adherence to those policies by the sales team.
Develop and maintain market awareness to ensure ability to predict revenue opportunities, develop marketing plans and set new proactive strategies.
Prepare and present effective and persuasive presentations to prospective clients.
Maintain and develop networking opportunities through active participation in community and professional associations, activities and events.
Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel.
Promote teamwork and quality service through daily effective communication and coordination with other departments.
Perform any other job-related duties as assigned.
Develop business plans, monitor the competition and market trends to maximize market share, guest satisfaction, profitability and employee engagement.
Engage with guests and customers, obtain feedback and ensure guest expectations are always met and exceeded.
Be a champion for the property by actively promoting the brand, being involved in the local community and building genuine and lasting relationship with local businesses, officials and various stakeholders.
Achieve budgeted revenues, control labor and maximize profitability.
Work with Sales Team to develop a competitive pricing strategy to grow market share, occupancy, Rev/PAR and yield.
Responsible for ensuring success through the eyes of employees, guests, and owners.
Utilize and collaborate with resources across different departments and corporate office.
Capable of influencing employees to perform to their highest standard and establishing a trusting environment to enrich the culture.
Focus on the mission and well-being of the department, hotel, and company as a whole.
Lead by example and operate with integrity and respect.
Inspire your team to embrace and demonstrate our values and GUEST People Standards.