Sales Manager – Premium Sales & Private Events

ASM Global•Rockford, IL

About The Position

LEGENDS GLOBAL Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering an end-to-end solution across all areas of venue operations and revenue generation for many of the world’s most iconic brands and venues. Legends brings a 360-degree, data-driven approach across planning, sales, partnerships, hospitality, and merchandise, working with top-tier clients to deliver exceptional experiences. Legends Global, the world leader in venue management and live event production, oversees 400+ arenas, stadiums, convention/exhibition centers, and performing arts venues globally. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen! Essential Duties and Responsibilities Include the following. Other duties may be assigned. The Sales Coordinator – Premium Seating & Private Events supports revenue generation through the sale and coordination of premium seating products and private event bookings across the BMO Center, Coronado Theatre, and Davis Park. Cultivate and maintain relationships with premium seating clients, including suite holders, club seat members, and hospitality buyers, to ensure renewals and repeat business. Assist with the sales, servicing, and fulfillment of premium seating products for concerts, sporting events, and special events. Seek out, solicit, and coordinate new private event business, including meetings, banquets, receptions, corporate events, and social functions. Support sales goals established by the General Manager and Assistant General Manager for both premium seating and private event revenue. Work closely with the Marketing Department to develop and implement sales strategies, promotions, and outreach efforts to increase premium seating and private event bookings. Coordinate client tours, meetings, and event walkthroughs with appropriate internal departments to ensure high-quality customer service. Assist in creating, presenting, and negotiating proposals for premium seating and private events while maintaining stated goals and profit margins. Create and manage use license agreements from initial creation through completion, including obtaining signatures, insurance certificates, and required deposits. Serve as a primary point of contact for assigned clients, ensuring clear communication and timely follow-up throughout the sales and planning process. Represent the BMO Center, Coronado Theatre, and Davis Park at community, networking, and industry events as needed. Effectively works with the Executive Management Team to ensure the venue's success. Conducts regular marketing sales meetings with sales staff to discuss upcoming sales & marketing campaigns, outstanding leads, and special projects

Requirements

Minimum 4+ years current sales experience, preferable in hospitality or an entertainment venue focused on event sales
Bachelor’s degree or equivalent combination of education and related experience and/or training
Working knowledge of local and regional markets, venue operations, and special events industries
2-3 years supervisory experience
Excellent communication, organizational and interpersonal skills required
Strong interpersonal skills; can effectively communicate and relate to all levels within and outside the organization; creates and builds positive and productive relationships
Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives; learns from past mistakes and adjusts accordingly
Professional verbal and written communication skills
Ability to effectively supervise staff
Ability to work irregular hours as dictated by the event schedule, including nights, weekends, and holidays
Ability to travel as needed
Must be a "Self-Starter" and have the ability to work with limited supervision
Crisis management skills
Working knowledge of spreadsheet software and work processing software
Be proficient in Microsoft Word, Excel, and Power Point
Must be internet savvy
Knowledge of digital media and social network platforms (Facebook, Twitter, Snapchat, Instagram, LinkedIn, Trip Advisor, etc.) is a must

Nice To Haves

Adobe Creative Suite preferred
Basic HTML preferred

Responsibilities

Cultivate and maintain relationships with premium seating clients, including suite holders, club seat members, and hospitality buyers, to ensure renewals and repeat business.
Assist with the sales, servicing, and fulfillment of premium seating products for concerts, sporting events, and special events.
Seek out, solicit, and coordinate new private event business, including meetings, banquets, receptions, corporate events, and social functions.
Support sales goals established by the General Manager and Assistant General Manager for both premium seating and private event revenue.
Work closely with the Marketing Department to develop and implement sales strategies, promotions, and outreach efforts to increase premium seating and private event bookings.
Coordinate client tours, meetings, and event walkthroughs with appropriate internal departments to ensure high-quality customer service.
Assist in creating, presenting, and negotiating proposals for premium seating and private events while maintaining stated goals and profit margins.
Create and manage use license agreements from initial creation through completion, including obtaining signatures, insurance certificates, and required deposits.
Serve as a primary point of contact for assigned clients, ensuring clear communication and timely follow-up throughout the sales and planning process.
Represent the BMO Center, Coronado Theatre, and Davis Park at community, networking, and industry events as needed.
Effectively works with the Executive Management Team to ensure the venue's success.
Conducts regular marketing sales meetings with sales staff to discuss upcoming sales & marketing campaigns, outstanding leads, and special projects