Sales Manager, Natural Channel

Graza

8d • $89,000 - $100,000 • Hybrid

About The Position

At Graza, we believe every kitchen deserves delicious, super fresh olive oil that can be used every day. Our single origin olive oils are just that, and they come in an easy-to-use squeeze bottle that makes everything more fun. Graza is looking for a Sales Manager, Natural Channel to join our growing team, on a mission to unlock incremental distribution and maximum growth in the Olive Oil category, as well as exciting new future categories.
Graza is seeking a Sales Manager to own day-to-day management of our natural channel retail accounts. This role is responsible for owning distribution, velocity, and partnership across a portfolio of natural and specialty retailers including INFRA, NCG, Lund's & Byerly's, Gelson's, Erewhon, Nugget, Earth Fare, and more. This role will also play a role in supporting our total Natural Channel strategy, including supporting Whole Foods and Sprouts as needed.
The Sales Manager will be a proactive, relationship-driven team player who is comfortable managing multiple retail partners simultaneously, working cross-functionally to support account needs, and delivering results in a fast-moving, high-growth environment.

Requirements

• 4+ years of experience in CPG sales, with a focus on Natural and/or Specialty retail
• Experience selling at the headquarter level required
• Familiarity with Natural Channel retailers and the distributor-driven model (KeHE, UNFI)
• Strong relationship builder with a solutions-oriented approach
• Highly organized and able to manage a complex account portfolio independently
• Understanding of retailer portals and data tools, including syndicated data (SPINS, Nielsen)
• Proficiency in Microsoft Excel and PowerPoint for data analysis, reporting, and presentation development
• Willingness and ability to travel to support account meetings, trade shows, and market visits
• Must be authorized to work in the United States

Nice To Haves

• Experience working with emerging brands or in high-growth environments preferred

Responsibilities

• Own day-to-day relationships with Natural Channel headquarter contacts and manage broker network performance
• Drive distribution of new items through creating new item selling decks, selling assortments at headquarter level, securing promotional programming, and supporting shelf placement and planogram execution
• Identify and pursue opportunities to grow the Graza business within existing accounts and expand into new doors or categories
• Coordinate with distributor partners (KeHE, UNFI) to ensure accurate ordering, inventory flow, and promotional execution
• Monitor in-stock performance and work proactively to resolve out of stocks and distribution gaps
• Plan and execute new item launches, seasonal promotions, and resets across the account portfolio
• Conduct regular market visits, including ride-alongs with broker partners, to ensure strong in-store execution and identify opportunities
• Build and manage account-level plans including promotional calendars, distribution targets, and volume forecasts
• Maintain accurate and timely reporting on account performance, distribution progress, and market insights
• Partner closely with the Director of Sales, Natural Channel on strategy, priorities, and escalations
• Collaborate with internal teams including marketing, operations, and finance to support account needs and trade planning

Benefits

• Graza offers fully covered health care plans (medical, dental, and vision) plus flexible paid time off, in addition to a full range of benefits.
• Bonus and equity may be provided as part of the compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed