Sales Lead, National Partnerships & Mortgage Originators

Cedar•New York City, NY

20d

About The Position

Cedar is creating the most significant innovation in home affordability since the 30-year mortgage. By reimagining the land lease as a consumer-first model, Cedar makes homeownership more accessible and sustainable for a wider range of buyers. We are actually solving home affordability at scale – this is one of the most pressing problems in our country today and we are fixing it. Our structure meaningfully reduces both the upfront cost of purchasing a home and monthly costs. We expand the path to ownership for people who have been locked out of traditional markets and help existing homeowners access their equity at cost well below existing solutions. Cedar is already making a substantial impact for homeowners and we have material backing from top investors. Join our fast-growing and high-preforming team as we fundamentally change how people buy homes and create a new institutional asset class. About the Role The Sales Lead will be responsible for expanding Cedar’s presence across the mortgage and real estate ecosystem. This person will identify, develop, and activate partnerships with lenders, brokerages, and financial organizations, turning new relationships into active, revenue-generating channels. You will report directly to the Head of Partnerships and work closely with leadership and cross-functional teams to drive adoption, manage onboarding, and strengthen Cedar’s position as a trusted partner in home affordability.

Requirements

Strong understanding of the mortgage landscape, including lending channels, origination workflows, and industry dynamics
Experience selling to mortgage and real estate professionals
5+ years of experience in sales or business development within the mortgage, real estate, title, or financial services industries
Proven success in outbound sales, cold outreach, and pipeline development
Familiarity with Conventional, FHA, VA, and Non-QM loan products
Understanding of real estate and mortgage regulations, compliance requirements, and industry standards
Strong grasp of how real estate transactions work and each party’s role throughout the process
Excellent communication and relationship-building skills with the ability to influence and build trust
Comfortable in a metric-driven, high-activity sales environment
Highly organized with strong attention to detail, follow-up discipline, and CRM management
Proficient in Microsoft Office and modern sales tools
Self-starter with grit, energy, and resilience who stays motivated under pressure
Passionate about expanding home affordability and creating a more inclusive path to homeownership

Nice To Haves

Existing relationships with mortgage originators is a plus.

Responsibilities

Identify and pursue partnership opportunities with mortgage lenders, real estate brokerages, and financial institutions
Build and manage a strong pipeline of prospective partners to expand Cedar’s national footprint
Drive engagement and deal flow through outreach, presentations, and follow-up efforts that convert interest into live partnerships
Present Cedar’s homeownership model to senior and C-suite executives at partner organizations
Lead partnership discussions that communicate value and establish long-term alignment
Represent Cedar at industry conferences, associations, and events to build awareness and relationships
Manage the full partner lifecycle from first contact through activation and ongoing success
Work cross-functionally with Product, Sales Ops, Marketing, and Legal to ensure seamless partner integration
Deliver training sessions and provide partner-specific materials to support origination and marketing of Cedar transactions
Serve as the main liaison between partners and internal teams
Gather and share field insights to improve partner tools, collateral, and processes
Contribute to strategic planning and market expansion initiatives with the executive team