Partnerships Lead

G10 Inc•Delavan, WI

About The Position

Partnerships Strategy & Ecosystem Development Architect and execute G10’s partnerships strategy across: Ecommerce consultants & fractional COOs Platforms and tech partners (Shopify ecosystem, ecommerce tools) Lead aggregators and matchmakers 3PL-to-3PL referral relationships Industry associations and networks Design partner program structures, including referral models and activation frameworks Recruit, onboard, and activate high-leverage partners Develop enablement materials (pitch decks, ICP definitions, positioning frameworks) Drive joint marketing initiatives (events, webinars, content, conferences) Attribution & Revenue Accountability Design and own the partner attribution model Define attribution logic (sourced, influenced, multi-touch as appropriate) Architect Salesforce workflows for referral tracking and campaign tagging Build reporting dashboards for partner-sourced pipeline and revenue contribution Establish performance benchmarks and ROI accountability by partner Performance Optimization Own partner performance metrics: Leads generated SQL conversion rates Pipeline contribution Revenue sourced and influenced Build structured feedback loops with Sales, Marketing, and RevOps Continuously improve partner quality and pipeline impact

Requirements

5–10 years of experience leading partnerships, alliances, or ecosystem programs
Proven track record of building partnerships into repeatable, revenue-generating channels
Deep understanding of ecosystem-driven acquisition in ecommerce, logistics, SaaS, or agency environments
Strong Salesforce expertise (highly preferred), including:
Workflow architecture
Referral tracking automation
Campaign attribution modeling
Revenue reporting frameworks
Experience designing attribution models—not just reporting on them
Strong analytical and operator mindset with comfort owning pipeline metrics
Executive-level communicator capable of influencing both external partners and internal stakeholders

Responsibilities

Architect and execute G10’s partnerships strategy
Design partner program structures, including referral models and activation frameworks
Recruit, onboard, and activate high-leverage partners
Develop enablement materials (pitch decks, ICP definitions, positioning frameworks)
Drive joint marketing initiatives (events, webinars, content, conferences)
Design and own the partner attribution model
Define attribution logic (sourced, influenced, multi-touch as appropriate)
Architect Salesforce workflows for referral tracking and campaign tagging
Build reporting dashboards for partner-sourced pipeline and revenue contribution
Establish performance benchmarks and ROI accountability by partner
Own partner performance metrics
Build structured feedback loops with Sales, Marketing, and RevOps
Continuously improve partner quality and pipeline impact