Sales Insights & Analytics Manager

Keurig Dr Pepper•Frisco, TX

43d•$98,000 - $130,000

About The Position

KDP is seeking aâ¯Sales Insights & Analytics Managerâ¯to join our Analytics & Operations BevCon Center of Excellence team. This person will own the development & utilization of data and insights for internal & external support to stakeholders. The ideal candidate is genuinely curious, ambitious, technically adept, solutions oriented, and can pull and traverse through datasets, converting data into insightful, fact-based selling stories. The candidate will lead development of bottler/retailer selling stories with a focus on supporting the sell-in of national/regional products, innovation, and programs.

Requirements

Bachelor's degree in marketing, statistics, or related field required.
3-5 years of experience in a position monitoring, managing, manipulating, and deriving insights from data.
3-5 years of experience with Circana or Nielsen Scan and Panel data; including report creation, sharing, and managing.
3-5 years of experience in Consumer-Packaged Goods industry.
Curiosity and passion for our business and our brands.
Excellent communication and presentation skills; strong story-telling skills.
Strong problem solving, quantitative and analytical abilities.
Understanding and experience using analytical concepts: hypothesis development, framing the situation, analyzing data, drawing conclusions and developing actionable recommendations.
Strong ability to organize, plan, and manage multiple projects at once
Challenger Mindset.
Proficient in Microsoft Office Excel, PowerPoint, Outlook, and Word, Think-Cell.
Proficient in Data visualization.

Responsibilities

Develop localized selling stories that are bottler and/or retailer facing: to gain distribution/space/program alignment and execution of Dr Pepper, Crush, Schweppes, Core 5 and Stills products.
Prepare weekly/monthly reporting with ability to summarize at a granular level key drivers and leading indicators, as well as synthesize at a high level (e.g. Crush flavors 12pk distribution & opportunity gap reporting)
Work closely with National Account Executives (NAEs) to develop retail account specific selling stories across Large and Small Format (e.g. Walmart, Target, Kroger, Albertsons, 7-Eleven).
Work closely with Bottler Activation Managers (BAMs) to leverage facts to confirm regional strategies and provide sales insights to activate against regionally developed initiatives.
Anticipate future demands of Sales teams along with broader KDP organization and design and implement solutions to meet those demands.
Co-lead the partnership with Circana data vendor: Partner on strategic selling story development, ensure data accuracy, be the voice for the sales team in gaining available regional data (e.g. Circana Custom Geographies).
Lead strategy and design of analytic tools used by the team and organization to assess the business among key stakeholders (e.g. execution scorecards, innovation reporting, item availability, etc.)