Sales Force Effectiveness Analyst

AvalaraDurham, NC
13h

About The Position

Avalara is investing in a modern GTM engine where automation and AI directly improve how GTM teams operate every day. As an Effectiveness Analyst on GTM Strategy and Operations, you’ll identify high-impact workflow problems and deliver scalable automations and AI agents that help teams move faster and operate more efficiently. You’ll own end-to-end outcomes—from process design through secure implementation in partnership with IT, Architecture, and Security. Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Requirements

  • 4+ years improving GTM workflows in Sales, Partner, Business Systems, GTM Strategy/Operations, or Process Automation roles in a SaaS environment.
  • Hands-on experience building and supporting production automations using n8n, Make, Zapier, or similar workflow automation platforms.
  • Experience integrating automations with Salesforce and other GTM systems using APIs/webhooks and structured data (e.g., JSON).
  • Demonstrated ability to independently scope ambiguous problems, translate them into clear process maps/requirements, and deliver working solutions end-to-end.
  • Experience partnering with IT, Architecture, and/or Security to ship compliant, governed automations in an enterprise environment.
  • Strong written and verbal communication skills, including presenting workflow recommendations, rollout plans, and impact metrics to cross-functional stakeholders.

Responsibilities

  • You will identify and prioritize workflow friction across GTM teams, then redesign processes to be simpler, faster, and automation-ready.
  • You will develop and support automation and AI-enabled workflows using n8n and related tools, integrating with Salesforce and other GTM systems through APIs, webhooks, and data flows.
  • You will run pilots, document SOPs, and enable adoption through training and clear rollout plans.
  • You will maintain and improve what you ship by tracking metrics, addressing issues, and partnering with IT, Architecture, and Security on governance and standards.

Benefits

  • In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
  • Benefits vary by location but generally include private medical, life, and disability insurance.
  • Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
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