Sales Executive (Acquisition)

Hapana•Los Angeles, CA

1d•Remote

About The Position

Who is Hapana? Hapana is disrupting the market in leading a software solution in the fitness industry that helps gyms, fitness studios, and franchises unlock growth and efficiency. We have revolutionised the operations of multisite boutique businesses like F45, Gold’s Gym, BFT, STRONG Pilates, Fitstop, Vaura, KX Pilates, and more. Our all-in-one platform uses automated lead nurturing, captivating member experiences, multi-layered reporting, and advanced day-to-day operational controls to assist in growing member communities, expanding location footprints, and boosting revenue. We're committed to fostering growth for our teams and clients through innovation and teamwork. Our business prides itself on its fast growth and dynamic industry, so we require humans with a vision to work with our small but mighty team. As a global company, we rely on open communication and people speaking up. Bring ideas, passion, and creativity to the role, and you’ll fit right in. Job Summary: The Sales Executive Acquisition / New Business is a critical role within Hapana’s Sales team, dedicated to acquiring new clients to fuel the company’s growth. This role focuses on identifying, engaging and closing deals with gyms, fitness/boutique studios and franchise businesses, positioning Hapana’s platform as the go-to solution for their operational and revenue needs. By building a robust pipeline of new accounts, the Account Executive Acquisition / New Business will drive Hapana’s market expansion and contribute directly to our mission of empowering fitness businesses worldwide.

Requirements

Bachelor’s degree in Business, Marketing, Sales, or a related field (or equivalent experience)
3+ years of experience in B2B sales, preferably in a SaaS environment, with a focus on new client acquisition
Proven track record of meeting or exceeding sales quotas in a competitive market, ideally in the fitness, wellness, or technology sectors
Experience selling to a range of customer segments; small-to-medium businesses (SMB), growing and franchise organisations is a plus
Experience using sales tools like LinkedIn Sales Navigator, Outreach or ZoomInfo for prospecting
Knowledge of Hapana’s competitors (e.g., Mindbody, Glofox) and ability to position Hapana’s unique value proposition effectively
Self-starter with a hunter mentality, driven to pursue and close new business
Exceptional prospecting and lead-generation skills, with proficiency in cold outreach and building relationships from scratch
Strong consultative selling and negotiation skills, with the ability to articulate complex solutions in a clear, value-driven manner
Proficiency in CRM tools (eg Salesforce, HubSpot) and sales enablement platforms
Analytical ability to qualify leads, prioritise opportunities, and forecast accurately
Excellent communication and presentation skills, with confidence in delivering demos to diverse stakeholders.
High energy, resilience, and adaptability in a fast-paced, target-driven environment

Responsibilities

Lead Generation and Prospecting by identifying and targeting prospective clients (eg independent gyms, boutique studios, fitness studios and franchise operators) through outbound strategies, including outbound calling, emails and networking at industry events
Sales Pipeline Management by building and maintaining a strong pipeline of new business opportunities, ensuring consistent progression of leads from discovery to close using HubSpot
Consultative Selling by Conducting discovery calls and needs assessments to understand prospects’ business challenges, tailoring Hapana’s platform features (eg member management, reporting, automation) to their specific goals
Solution Presentations and Demos to deliver compelling product demonstrations and presentations, showcasing how Hapana’s platform drives ROI, operational efficiency and member retention
Responsible for negotiating and closing contracts, including pricing, terms, and deal structures, to secure new clients while ensuring alignment with Hapana’s pricing strategy and client expectations.
Collaboration with Internal Teams by partnering with Marketing to leverage campaigns and lead-generation tools and work with Customer Success to ensure smooth onboarding for new clients
Stay informed about fitness industry trends, competitor offerings (e.g., Mindbody, Glofox), and prospect feedback to refine sales strategies and differentiate Hapana’s value proposition.
Sales Forecasting and Reporting by providing accurate forecasts of new account revenue and deal progression, maintaining detailed records of sales activities in CRM
Client Advocacy Relay prospect insights and market feedback to Product and Marketing teams to enhance Hapana’s offerings and go-to-market strategies