Sales Excellence Manager - Hybrid (Atlanta)

good2grow • Atlanta, GA

6h • Hybrid

About The Position

Under the direction of the National Sales Excellence Manager, the Sales Excellence Manager (SEM) will be responsible for driving capability development, sales process adoption, and performance improvement across the good2grow Sales organization. This role focuses on enabling and training Market Development Managers (MDMs) and Regional Sales Managers (RSMs) through both classroom facilitation and field-based learning. The SEM partners closely with Regional Growth Trainers (RGTs) to reinforce good2grows GROWING sales execution model and performance framework. The ideal candidate brings a passion for people development, CPG sales excellence, and a data-informed approach to capability building that fuels business growth and strengthens field team performance. Candidates must reside in the Atlanta area to be considered for this role.

Requirements

• Strong analytical mindset, decision-making and problem-solving skills
• Ability to influence communicate clearly and concisely to gain alignment and drive action across varying audiences
• Strong Excel and PowerPoint skills
• Time management and project management skills a must!
• Attention to details and dedication to getting things right
• Maintain high level of organization, time management and project management skills, commitment to follow through, enthusiasm, and motivation
• Bachelors degree in Business, Marketing, Sales or related field
• 5+ years of progressive experience in sales or field training roles within the CPG industry
• Strong facilitation and presentation skills with ability to engage diverse audiences
• Demonstrated understanding of CPG sales processes and retail execution, DSD GTM strategies + frameworks
• Proven background in Sales team + DSD network management
• Proven success leading sales capability programs or executing in-market training

Nice To Haves

• Prior experience as a Sales Trainer, Regional Sales Manager, or Sales Excellence lead
• Experience implementing structured sales methodologies (e.g., Challenger, SPIN, or similar)
• Background in using CRM or data analytics to inform training focus
• Experience supporting teams in both DSD and broker-managed environments

Responsibilities

• Sales Capability Development Design and facilitate sales training programs (classroom and virtual) focused on GROWING execution, customer engagement, and sales leadership
• Field Training & Coaching Partner with RGTs and RSMs to deliver hands-on training in-market Assess performance gaps Develop individualized coaching plans
• Onboarding & Continuous Learning Lead onboarding programs for new sales hires Ensure alignment with good2grow culture, sales process, and tools.
• Sales Meeting Facilitation Support the design and delivery of national and regional sales meetings, including content creation, facilitation, and follow-up initiatives.
• Cross-Functional Collaboration: Work with Marketing, Business Analytics & Insights, and HR to develop scalable training tools and best practices that drive alignment across teams.

Benefits

• good2grow offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level