Sales Enablement Specialist - The Baldwin Group Financial Services

The Baldwin Group•Bethesda, MD

22d•$66,500•Hybrid

About The Position

The Baldwin Group, a nationwide Registered Investment Advisor, is seeking a Senior Advisor to join our Financial Services team. As a Wealth Management Financial Advisor, you will build and deepen client relationships, deliver comprehensive planning, and manage portfolios using Baldwin’s integrated advice platform. You’ll collaborate across practices to protect assets, optimize incomes, and help clients achieve long‑term financial outcomes. The Financial Services Sales Enablement Specialist will work directly with 4–5 partner-level financial advisors to generate new sales opportunities, support a longer-cycle retirement plan and wealth management sales process, nurture existing client relationships, and create client-facing presentations and materials. This role is highly task- and project-oriented, with a strong focus on pipeline management, scheduling, data integrity, and coordination rather than direct outbound sales calls. The ideal candidate is flexible to changing business needs within an entrepreneurial environment and comfortable managing multiple, and sometimes conflicting, priorities across advisors and books of business. Under the general supervision of a Partner or Director of Sales, you will begin with an in-depth training program to gain technical knowledge of retirement plan solutions, financial services offerings, and effective advisor support practices, as well as learn the firm’s value proposition to support our clients’ needs and passions.

Requirements

Excellent written and verbal communication and presentation skills, with the ability to translate technical retirement and financial concepts into clear client-facing messages.
Ability to clearly articulate value, influence others, and motivate action on behalf of advisors and clients, even without direct sales responsibility.
Strong time management skills and the ability to coordinate calendars, tasks, and deliverables across multiple advisors and stakeholders while managing competing priorities.
High attention to detail and accuracy in data entry, documentation, and pipeline tracking within Stratus, CRM, and other firm systems.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Ability to learn and effectively use any other appropriate program or software system used by the firm as necessary (e.g., Stratus, CRM platforms, marketing automation tools).
Demonstrates the organization’s core values, exuding behavior that is aligned with the firm’s culture and client-first mindset.
High school diploma required; Bachelor’s degree preferred.
2+ years of relevant experience in financial services, retirement plans, insurance, sales support, or customer service required; experience supporting advisors or relationship managers strongly preferred.

Nice To Haves

relevant industry coursework or designations are a plus but not required.

Responsibilities

Support 4–5 partner financial advisors with day-to-day sales enablement, client service coordination, and follow-up activities across retirement plan and wealth management relationships.
Act as a central point of coordination for tasks, deadlines, and documentation among advisors, internal teams, and external partners.
Maintain and manage detailed pipelines of retirement plan and financial services opportunities, documenting meaningful activity and tracking results throughout the longer sales cycle.
Regularly update opportunity stages, next steps, and probability/forecast fields so advisors have a clear, real-time view of their books of business.
Identify new leads that fit the target retirement plan and financial services prospect profile, leveraging internal data, external databases, Form 5500 filings, and other research tools rather than cold calling.
Support execution of top-of-the-funnel lead generation activities via email, digital campaigns, social media, and centers of influence, ensuring all outreach is compliant with licensing and regulatory requirements.
Coordinate and schedule client and prospect meetings, reviews, webinars, and internal strategy sessions across multiple advisor calendars and stakeholders.
Apply strong prioritization and time management skills to balance competing requests and deadlines in a fast-paced environment.
Create compelling content and execute drip campaigns to targeted companies and plan sponsors that fit the firm’s “ideal client profile.”
Help coordinate and plan webinars and in-person educational events for existing clients, prospects, and centers of influence, including logistics, registrations, reminders, and follow-up.
Gather, organize, and maintain plan and participant data (including Form 5500 information and related documents) to support plan reviews, benchmarking, and proposal development.
Summarize key findings and prepare clean, advisor-ready materials that can be shared with clients and prospects.
Perform accurate, timely data entry in Stratus and related firm systems to ensure complete and compliant records of clients, prospects, activities, and plan information.
Adopt and utilize CRM and enablement tools (e.g., Salesforce, HubSpot, ZoomInfo, and other firm-approved platforms) to log activity, segment lists, and report on pipeline performance.
Create unique and creative content (presentations, proposals, summary decks, follow-up emails) to communicate proposed retirement plan and wealth solutions to prospects and clients.
Ensure all materials are accurate, on-brand, compliant, and tailored to the specific needs of each plan sponsor or client.
Work with a mentor and participate in team meetings to review sales activities/results, market trends, and company goals, and to continuously improve advisor support practices.
Develop a broad understanding of the retirement plan and financial services industry, internal procedures, provider products, firm services, and lead qualification standards.