Sales Enablement Program Manager, Sales Systems and Tools Enablement

ServiceNow•Atlanta, GA

13h•Remote

About The Position

ServiceNow is seeking a highly collaborative and execution-focused Program Manager, Sales Systems Enablement (IC3) to support the design, delivery, and sustainment of worldclass enablement experiences across our Quote-to-Cash, CRM, and broader sales technology ecosystem. In this role, you will help ensure our global sales teams are equipped to adopt and maximize their evolving tech stack by supporting system launches, coordinating training needs with regional teams and Sales Academy, and managing the ongoing lifecycle of sales tool content across our Sales Success Center. You will collaborate closely with Digital Technology (DT), Sales Operations, Commercial Legal, OCM, and broader Global Learning & Development (GLD) to orchestrate readiness,streamline enablement activities, and ensure sellers have the right resources at the right time. The ideal candidate thrives in ambiguity, builds strong relationships, and brings creativity and AI-powered problem-solving to learning design. This is a hands-on role for someone who enjoys building, organizing, coordinating, and continuously improving scalable enablement programs that directly impact field productivity and sales effectiveness.

Requirements

3–5 years of experience in sales enablement, sales operations, program management, or related fields.
Strong coordination and organizational skills with the ability to manage multiple workstreams simultaneously.
Experience supporting sales systems or tool launches, preferably in a sales or revenue operations environment.
Ability to translate business or technical requirements into clear, user-friendly training materials.
Strong collaboration and stakeholder management skills across cross-functional teams.
Demonstrated ability to work in ambiguity and proactively identify solutions or next steps.
Strong writing and content-development skills (job aids, guides, playbooks, demos, etc.).
Curiosity and willingness to leverage AI tools to improve efficiency, content generation, or learner experience.
Comfort facilitating live training sessions, particularly Virtual Instructor-Led Training (VILT), and engaging diverse learner groups.

Nice To Haves

Familiarity with CRM, CPQ, or other sales productivity systems.
Experience supporting enablement efforts for large field or customer-facing organizations

Responsibilities

Support planning and execution for Quote to Cash, CRM, and other sales system launches or enhancement cycles.
Coordinate with DT, Ops, and Change Management team to understand system changes, timelines, and business context.
Define the learning approach for each launch by identifying audience needs, selecting appropriate modalities, and outlining a clear path for field readiness.
Design scalable live learning experiences, including VILT, leveraging AI tools where appropriate to streamline delivery and enhance engagement during system launches.
Build or update enablement materials such as instruction manuals, job aids, demos, and playbooks to ensure sellers understand what’s changing and how to use new capabilities.
Partner with regional sales teams, assessing business sustainment needs and identifying emerging training gaps or friction points across the seller workflow.
Design and facilitate live learning experiences, including VILT, ensuring sellers receive clear, engaging, and effective instruction tied to evolving tools and processes.
Maintain ongoing pulse checks with Operations and the OCM lead to identify field challenges and propose enablement solutions.
Deliver targeted training or refresh content to support new hires, evolving processes, or newly introduced sales tools.
Own the ongoing quality, accuracy, and usability of sales tools content.
Refresh and retire content as systems evolve; ensure information is intuitive, current, and discoverable.
Apply AI-assisted approaches to streamline content creation, QA, tagging, and delivery to meet learners where they are.
Partner across DT, Ops, OCM, and GLD to ensure alignment between technical delivery, business requirements, enablement needs, and the broader GTM plan.
Translate complex technical input into simple, actionable enablement resources for sales audiences.
Coordinate dependencies across multiple workstreams with strong communication, tracking, and stakeholder management.
Leverage AI tools to streamline content creation, quality review, tagging, and knowledge organization.
Use AI to enhance learning design, including generating examples, scenarios, and variations of training content that meet sellers where they are.
Apply AI-driven insights to refine enablement materials and identify opportunities to improve clarity, engagement, and discoverability.
Explore new AI capabilities and recommend lightweight applications that improve scale, speed, or learner experience across enablement workflows.