Sales Enablement Manager

Benchmade•Oregon City, OR

3d•Hybrid

About The Position

Be the single, daily point of contact for the field sales team. Make sure every rep always knows what promos are running this week, what they can sell, where to find the assets, and how to get a deal unblocked fast…without them having to contact multiple departments. Sales assets are timely, accurate, consistent, and intuitive. This role is successful when the sales team feels unblocked.

Requirements

5-8 years in Sales Ops, Trade Marketing, Category Management, or Field Sales
Deep familiarity with trade promotion calendars and tools, retailer portals, and profitability metrics
Expert in Excel and PowerPoint
Expert in CRM (e.g., HubSpot)
Ability to identify inefficiencies in sales enablement tools and processes, and propose solutions/champion the introduction of new technology
Understanding of both dealer and Benchmade profitability goals and able to propose programs and promotions that balance the two
Reputation for lightning-fast (and accurate) responses and obsessive follow-through
Calm under fire during line review season or promo window chaos

Nice To Haves

experience in Sales Enablement Platforms a plus

Responsibilities

Own the Weekly Sales Communication Cadence
Monday morning “Here's What's Running This Week” email + Slack blast (promotion calendar, new assets, price changes, launch updates).
Mid-week execution reminders (display compliance deadlines, photo submission cut-offs, etc.).
Run the Field Asset Library
Maintain always-current sell sheets, battle cards, planograms, sampling guides, launch decks, competitive swap sheets in the CRM or Sales Tool portal.
Version control so reps never use an outdated file again.
Field Questions Hotline
Own the field sales team communication channel and the enablement inbox.
Goal: 95% of questions answered same day (most within an hour).
New Item & Launch Enablement
Build the 8-12-week pre-launch field playbook (sell story, incentives, assets, timeline).
Work closely with the GTM Manager to ensure assets are delivered on time
Host launch kick-off calls with field team and broker partners.
Incentive & Spiff Program Administration
Publish clear rules of engagement for every launch spiff, volume accelerator, or display bounty (e.g., ENDVR activations)
Track attainment and publish leaderboards.
Mobile Tool & Retailer Portal Support
First-line support for CRM mobile app, photo uploads, retailer portal passwords
Partner with the Sales Ops Manager or Sales Tech Stack TPM for deeper issues.
Training & Onboarding
Run quarterly “Sales Programs 101” refresher calls.
Create short Loom videos for new processes (e.g., “How to submit a display order”).
Operate the Promo Exception Process
First-line review of all off-calendar or out-of-guardrail requests.
Route to Sales Mgmt/Finance for approval within 24-48 hours and communicate the outcome back to the rep.
Other duties as assigned.