Sales Enablement Manager

Trust Automation•San Luis Obispo, CA

2d•$135,000 - $150,000

About The Position

Trust Automation is seeking a highly organized, cross-functional, and execution-oriented Manager of Sales Enablement to support alignment and effectiveness across the company’s customer-facing organization. This role will serve as a central connector between Sales, Business Development, Customer Service, Marketing, and Product, helping ensure teams have the tools, information, messaging, and processes needed to work together more effectively and support growth across the business. The Manager of Sales Enablement will be responsible for building and maintaining the foundational infrastructure that supports commercial success. This includes onboarding tools, sales materials, product and capability messaging, customer-facing content, training resources, internal communication tools, and process discipline across the organization. This role will also help improve knowledge sharing, reduce reliance on siloed information, and create stronger handoffs between teams that contribute to customer acquisition, account growth, and customer support. This position is ideal for someone who can bring structure to a growing organization, improve how teams prepare for and support opportunities, and help ensure the commercial side of the business operates with greater consistency, clarity, and coordination. The ideal candidate is a strong communicator, project manager, and builder who understands how different functions contribute to business growth in a complex, technical, and long-cycle sales environment.

Requirements

Bachelor’s degree in business, Marketing, Communications, Engineering, or a related field; equivalent relevant experience may be considered in lieu of degree.
Minimum of 10 years of experience in sales enablement, sales operations, commercial operations, marketing support, manufacturing, business development support, account support, or a related role.
Demonstrated experience supporting multiple customer-facing functions rather than working only within a traditional sales team structure.
Strong understanding of how Sales, Business Development, Customer Service, Marketing, and Product must work together to support growth, customer satisfaction, and long-term account success.
Experience building tools, resources, and internal processes that improve organizational effectiveness and commercial execution.
Strong experience creating presentations, internal playbooks, onboarding tools, messaging guides, training content, or customer-facing support materials.
Ability to translate technical, operational, or product-related information into clear and practical commercial language.
Strong written, verbal, and presentation communication skills.
Strong organizational and project management skills with the ability to manage multiple stakeholders, timelines, and priorities simultaneously.
Ability to identify gaps, create structure, and drive practical follow-through in an environment where processes are still evolving.
Strong cross-functional collaboration skills and the ability to influence without direct authority.
High attention to detail and commitment to quality, consistency, and clarity.
Proficiency with Microsoft Office applications and other business tools used for presentations, shared resources, reporting, and team coordination.
Comfortable working in a fast-paced, growth-oriented environment with complex products, long sales cycles, and customized customer needs.
This position may be asked to drive for company purposes during the course of employment. If asked and agreed upon, employees must possess a valid California Driver’s License and clean driving record.
May Participate in the identity verification process to access secure client or government portals by authorizing certified supplier or customer management platforms to obtain information from your personal credit profile or other information, solely to verify your identity.

Nice To Haves

Experience in defense, RF, aerospace, advanced manufacturing, industrial technology, or highly technical B2B environment.
Experience supporting organizations with long-cycle sales processes and complex engineered or mission-critical solutions.
Familiarity with customer-facing support is needed across key accounts, government/defense business development, customer service, and technical product environments.
Experience building onboarding and training frameworks for multiple functions across a commercial organization.
Experience developing content and tools that support both strategic pursuits and day-to-day account support.
Familiarity with government and defense market structures, technical sales environments, and cross-functional business development processes.
Experience building centralized knowledge libraries, content management systems, or internal support frameworks.
Exposure to CRM, content management platforms, opportunity tracking tools, or sales support systems.
Experience supporting executive presentations, leadership reporting, customer briefings, or strategic commercial initiatives.

Responsibilities

Lead the development and execution of a sales enablement function that supports the broader commercial organization, including Sales, Business Development, Customer Service, Marketing, and Product.
Serve as a cross-functional partner to improve coordination, information flow, and execution across teams involved in customer acquisition, account support, and business growth.
Build and maintain enablement tools, playbooks, and processes that help customer-facing teams operate with greater consistency, readiness, and efficiency.
Partner with Sales leadership to support account planning, opportunity preparation, customer meeting readiness, and consistent use of messaging and materials.
Support Business Development teams with market-facing tools, capability presentations, strategic pursuit materials, customer briefing content, and other resources needed to advance opportunities.
Work with Customer Service leadership to improve knowledge transfer, account visibility, handoff processes, and internal support materials that help the team better support key customers and ongoing business.
Partner with Marketing to align external messaging, internal sales tools, campaign support materials, brand consistency, trade show preparation, and content development priorities.
Work closely with Product and technical subject matter experts to translate product capabilities, technical differentiators, and roadmap-related information into clear, usable commercial tools and customer-facing content.
Develop and maintain core enablement assets, including presentations, capability statements, segment overviews, value proposition documents, product summaries, competitive insights, FAQ tools, training materials, and internal reference guides.
Create and maintain role-specific and team-specific onboarding tools for Sales, Business Development, Customer Service, and other commercial support roles.
Develop internal training programs to improve commercial readiness, product knowledge, messaging consistency, and cross-functional understanding across the organization.
Help standardize how teams prepare for customer visits, key account reviews, trade shows, executive briefings, proposal support, and major business development pursuits.
Build tools and frameworks that improve institutional knowledge sharing and reduce dependence on tribal knowledge within key accounts, strategic customers, and internal commercial processes.
Establish and maintain a centralized library for customer-facing content, internal reference materials, sales tools, and commercial support documents.
Support the development of segment-specific content and internal support tools for RF, Defense, Commercial, and other priority growth areas.
Coordinate updates to enablement materials to ensure accuracy, consistency, and alignment with current company priorities, offerings, and market focus.
Help identify friction points across the commercial organization and recommend practical improvements to tools, communication, roles, and workflow.
Support leadership in driving consistency across commercial processes, customer communication standards, and internal readiness expectations.
Assist with internal communication and rollout of new commercial tools, updated messaging, organizational changes, and process improvements.
Track enablement priorities, support requests, usage trends, and effectiveness of materials and training, and provide recommendations for continuous improvement.
Ensure enablement activities and materials align with company strategy, brand standards, customer expectations, and compliance requirements.