Sales Educator

SVP Worldwide•Nashville, TN

37d•Hybrid

About The Position

An SVP Educator is the product authority across all SVP Brands including Pfaff, Husqvarna Viking, Singer and Creative. The educator demonstrates, teaches, and supports users across the full product assortment of sewing, quilting, and embroidery machines. This work is performed at local dealerships or authorized retailers as well as through online workshops. They conduct workshops on machine operation, software, and creative techniques to inspire customers, troubleshoot technical issues, and promote SVP brands

Requirements

3+ years of sales experience with the ability to convey and sell a full product assortment (B2B and B2C)
2+ years of experience in sewing instruction, retail sales, or similar
Deep knowledge of, and passion for, sewing, embroidery, and quilting techniques
Proficiency in operating and troubleshooting computerized sewing and embroidery machines
Strong presentation, communication, interpersonal, and customer service skills, with the ability to effectively teach and engage audiences across diverse skill levels
2+ years of experience creating curriculum and program design for educational sessions

Responsibilities

Turn education, engagement, and knowledge into profitable sales for our B2B customers (dealers, retail)
Collaborate with the sales team to convey the features/advantages/benefits of the products across multiple channels in customer-facing setting
Increase SVP footprint within retail (dealers and mass) by partnering with Account Managers
Serve as the point of contact / product expert
Attend crucial sales meetings with key customers
Showcase the key features of SVP products at dealer events, mass retail, workshops, and in-store, including specialized training for new owners
Train the retail sales team on “how” to sell an SVP Branded sewing/crafting products by focusing on the features, advantages and benefits of the product.
Create and deliver engaging sewing projects, educational materials, and tutorials ranging from beginner to advanced levels
Own end-to-end training, including preparation, delivery, and presenting materials to large groups (e.g., employees, B2B customers, management, end-consumers)
Travel 50–70% as required by the role, including independently arranging transportation, renting and driving a car, and navigating unfamiliar locations
Lead troubleshooting with users, support software usage, and achieving optimal results
Provide a supportive, creative, and enthusiastic environment to build confidence in sewing
Maintain demo equipment, ensuring machines are running smoothly for events
Develop, execute, and maintain material for training new Dealers on Sewing and Embroidery machines, Sewing and Home Essential products, Sales and best business practices in the sewing industry.
Own the set-up and demo sewing & embroidery machines at various wholesale and consumer shows
Set-up, train, and breakdown at conventions
Other duties may be assigned.