Sales Director
About The Position
Coventry Meadows Assisted Living is now hiring a Sales Director Are you a relationship-driven sales professional with a passion for helping seniors and their families find the right community? We are seeking a Sales Director to join our team and play a key role in driving occupancy, building referral partnerships, and guiding prospective residents through the move-in process. In this role, you will be responsible for achieving community occupancy goals by managing inquiries, conducting tours, securing deposits, and building strong relationships with prospects, families, and referral sources.
Requirements
- Previous sales, marketing, senior living, healthcare, or customer relationship experience preferred.
- Strong interpersonal and communication skills with the ability to connect effectively with seniors, families, and professional referral sources.
- Proven ability to build relationships and convert leads into move-ins.
- Organized and detail-oriented with the ability to manage multiple prospects and priorities.
- Experience using CRM or sales tracking software preferred.
- Ability to work collaboratively with community leadership and department teams.
- Knowledge of the senior living or healthcare market preferred.
Responsibilities
- Drive occupancy growth by meeting established sales goals for inquiries, tours, and deposits.
- Achieve conversion targets for inquiry-to-tour and tour-to-deposit ratios based on community needs.
- Conduct external marketing efforts and person-to-person sales calls, documenting all interactions in the CRM/database.
- Schedule appointments for prospective residents and family members, conduct community tours, and answer questions about services, amenities, and lifestyle options.
- Coordinate and support lease signings for incoming residents in partnership with the Executive Director.
- Complete initial move-in paperwork and assist in facilitating a smooth transition for new residents.
- Maintain current knowledge of the local market, including competitors, community organizations, and healthcare providers.
- Develop and maintain strong referral relationships to support community occupancy goals.
- Monitor marketing efforts, manage market-specific budgets, and track campaign effectiveness.
- Build and maintain strong follow-up relationships with all inquiries to support long-term occupancy success.
Benefits
- Earn some of the best wages in the market!
- Access a portion of your earned wages before payday with PayActiv
- Paid Time Off (PTO), holiday pay and opportunities to earn additional PTO
- Medical, vision & dental insurance with Telehealth option and flex spending accounts
- Paid training, skills certification & career development support
- Continued education opportunities with company-sponsored scholarship programs
- Tuition reimbursement and certification reimbursement
- 401(k) retirement plan options
- Lucrative Employee Referral Bonus program
- Employee assistance program & wellness support
- Retail, food & entertainment discounts, and so much more
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees
