Sales Director, Strategic Accounts

Persado•New York, NY

1d•Hybrid

About The Position

Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates and facilitates interactions between a bank's marketing team and its compliance team as they generate collateral that balances performance and compliance risk. Persado is at the forefront of helping marketing teams in highly regulated industries—such as banking, insurance, and financial services—manage content with speed, compliance, and confidence. Our platform empowers enterprise marketing departments to generate and deliver personalised timely, compliant content across channels with unparalleled efficiency and oversight. As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024. We are seeking a highly skilled Sales Director, Strategic Alliances to lead growth across a premier portfolio of Financial Services accounts. This role is responsible for navigating complex, multi-stakeholder sales cycles within national banks and fintechs, moving from initial engagements to enterprise-level, multi-year agreements. In addition, it requires a sophisticated understanding of the MarTech/RegTech landscape and the executive presence to position a strategic AI platform as a mission-critical asset for senior marketing and business leaders. This position is primarily remote but requires occasional travel within the New York area for in-person collaboration at the company office (up to once per week).

Requirements

10+ years selling SaaS into Financial Services / Banks at top / senior levels to the Marketing groups and core growth Business Units (consumer lending, mortgages, cards, deposits)
Solid experience with selling MarTech/AdTech/RegTech ecosystems, targeting digital marketing strategy for Financial Services via acquisition / engagement programs
Ability to manage complex net-new logo deal cycles with C-level engagement and multi-stakeholder coordination
Strong storytelling ability for both technical and business audiences, especially C-suite stakeholders
Good experience leveraging GenAI daily for productivity in research, preparation and client facing communications
Comfortable working in a high-growth, dynamic environment and adapting to evolving customer needs

Responsibilities

Own growth across a defined set of Strategic Financial Services accounts, including national banks, top regionals, fintechs, and card / co-brand issuers, building pipeline through a mix of self-sourced efforts, integrated campaigns, and business development support
Close initial “starter” engagements and deliberately expand them into enterprise-level, multi-year partnerships across channels, teams, and business units
Lead complex, consultative enterprise sales cycles involving multiple stakeholders across Marketing, CRM, Compliance, Legal, Procurement, and IT
Articulate Persado’s value as a strategic AI platform for regulated marketing, earning trusted-advisor status with senior and executive stakeholders
Partner closely with Solutions Consulting, Product, and Client teams to develop business cases, pilots, and expansion strategies
Maintain strong pipeline discipline, including accurate forecasting, deal inspection, and strategic account planning

Benefits

Persado’s hybrid working model empowers both remote and in-office work equitably
Competitive and equitable compensation
Generous benefits packages globally
401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
Employee Enrichment Fund to pursue a passion or upgrade your home office
Structured onboarding program to ensure a confident start and long-term success for new hires
Strong emphasis on career development and mobility, continuous feedback loops and performance management
Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
#PersadoCares: 2 paid Volunteer days per year and charitable donation matching
Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more
Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.