Sales Director, CPG + Retail
About The Position
The New York Times' Advertising team is looking for a Sales Director to join our General Market team. Sales Directors use existing relationships and establish new ones across agency and client groups to secure advertising investment and ensure success of campaigns. You will tailor and pivot the NYT pitch and solution based on advertisers' needs and goals. Through a consultative approach, you will pitch to clients our full New York Times portfolio, which includes The Athletic, NYT Cooking, Wirecutter, NYT News, Games, Audio, and more. About the Role Your primary goal is to grow and diversify the advertising revenue from a slate of enterprise CPG and Retail accounts. You are a team player and contribute to the goals and success of The NYT's Advertising Department, and our mission. You will be external-facing, meeting with clients in person frequently, and travel for client meetings will be necessary. This is a hybrid role based in our New York headquarters, reporting to the Head of Industry, General Market. You can typically expect to be in the office 3 days per week.
Requirements
- BA/BS degree
- 5+ years of advertising sales experience
- 5+ years of experience selling complex, integrated digital advertising solutions
- Deep experience across digital and social platforms (desktop, mobile, app, branded content, video, audio, social, and live)
- Experience building trusted client and agency relationships
Nice To Haves
- Sales Experience in the CPG/Retail categories.
- Proficiency in PowerPoint, Excel, and Salesforce
Responsibilities
- Oversee and grow a portfolio of CPG and Retail client and agency relationships, building influence with senior decision-makers and expanding partnership depth over time.
- Lead account strategy and execution, with full accountability for revenue delivery against annual goals.
- Identify, and close complex advertising opportunities, independently leading deal strategy while engaging internal partners.
- Be the primary client-facing leader on assigned accounts, delivering presentations and advancing ideas that inspire both client value and revenue growth.
- Partner across internal teams to develop high-quality proposals, bring new concepts to market, and ensure client outcomes.
- Manage a disciplined pipeline and accurate forecasting through Salesforce; communicate performance and insights to leadership.
- Represent The New York Times externally as a trusted partner and category expert; travel as needs require.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world
Benefits
- dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.
- Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
