Director CPG Instore Media Sales

Quad Med Medical ClinicPhiladelphia, PA
2d

About The Position

General Purpose of Job: The Director CPG Sales is responsible for driving revenue growth for Quad’s In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands. The individual will work closely with client’s merchandising and digital teams to create and execute in store digital media programming.

Requirements

  • Bachelor’s degree in business, Marketing, or a related field.
  • 10+ years of experience in Digital Media or CPG sales.
  • Proven track record of driving sales growth and achieving revenue targets.
  • Strong understanding of the CPG industry and in-store advertising.
  • Excellent communication and presentation skills.
  • Ability to build and maintain strong client relationships.
  • Strategic thinker with the ability to develop and execute effective sales strategies.
  • Proficiency in CRM tools, such as Salesforce.
  • Highly organized and detail oriented.
  • Ability to travel as required.

Responsibilities

  • Lead the sales strategy for the In Store Connect media network, working with designated grocery client, targeting CPG brands to maximize advertising revenue.
  • Identify and pursue new business opportunities with CPG brands, establishing strong relationships with key decision-makers.
  • Develop and maintain strategic partnerships with CPG brands, ensuring alignment with their marketing objectives and goals with client.
  • Present and sell integrated in-store media solutions that leverage the capabilities of the In-Store Connect network and client’s promotional ecosystem.
  • Study market dynamics to identify trends, competitive landscape, and emerging opportunities within the CPG sector.
  • Work closely with Quad's business development, marketing, and operations teams to deliver comprehensive advertising solutions.
  • Maintain accurate revenue forecasts and pipeline reports, utilizing client’s CRM tools to track and manage sales activities.
  • Ensure exceptional customer service and support for client, addressing their needs and providing tailored advertising solutions.
  • Monitor and analyze sales performance metrics, providing regular updates to senior leadership.
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