Sales Director – Air & Water OEM - REMOTE

GE Appliances, a Haier company•Louisville, KY

1d•Remote

About The Position

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey? The Sales Director - A&W OEM leads our go-to-market strategy and customer engagement for the Air & Water OEM microenterprise. This leader is accountable for building and growing OEM partnerships across HVAC, water heating, and water treatment categories. As part of A&W’s Rendanheyi-inspired operating model, you’ll operate with an ownership mindset—driving outcomes, strengthening zero-distance relationships, and creating win-win value for our OEM partners and the microenterprise. A unique aspect of this role is the direct collaboration with Haier engineering, manufacturing, and product management teams in China. You’ll help bridge customer needs with Haier’s global design and production capabilities to deliver differentiated solutions at scale. This role reports to the OEM Microenterprise Leader.

Requirements

10+ years of OEM or B2B technical sales experience in HVAC, water heating, water treatment, or related manufacturing industries.
Proven success building and scaling OEM partnerships, ideally with global manufacturing collaboration.
Strong understanding of product development cycles, commercial negotiation, and technical selling.
Ability to operate confidently across cultures and time zones; experience working with China-based engineering or manufacturing teams preferred.
Willingness to travel internationally, including periodic visits to Haier sites in China.
Entrepreneurial mindset with high ownership and comfort in a fast-growing microenterprise environment.

Nice To Haves

Experience with cross-border product development or sourcing.
Background in engineering, product management, or operations.
Familiarity with the Rendanheyi model and customer-zero-distance principles.

Responsibilities

Develop and own the OEM sales strategy aligned with A&W’s microenterprise goals and Rendanheyi principles.
Identify and prioritize OEM market opportunities across HVAC, water heating, and water treatment.
Build multi-year growth plans and commercial models for strategic OEM accounts.
Lead contract negotiations, pricing strategies, and long-term partnership agreements.
Maintain zero-distance to OEM customers—deeply understanding their product strategies, technology needs, and service models.
Translate customer insights into product requirements, partnership proposals, and NPI recommendations.
Monitor competitive activity, regulatory trends, and emerging technologies impacting OEM demand.
Work directly with Haier engineering, manufacturing, product management, and supply chain teams in China to align OEM requirements with global capabilities.
Participate in joint technical reviews, feasibility discussions, and production readiness activities.
Serve as the customer-facing bridge between North American OEM needs and Haier’s global product platforms.
Travel to China periodically to support partnership development, product discussions, factory visits, and strategic planning sessions.
Cultivate strong executive and technical relationships with existing and prospective OEM partners.
Build a pipeline of OEM prospects across HVAC, water heating, and water treatment.
Support seamless partner onboarding in collaboration with cross-functional A&W and Haier teams.
Serve as the voice of the customer within the microenterprise.
Develop reliable forecasting processes and revenue targets; track and adjust to meet business goals.
Build scalable sales processes and account planning tools.
Maintain accurate CRM data, pipeline visibility, and account documentation.
Partner with A&W Product Management and Engineering to advocate for OEM needs throughout NPI and lifecycle planning.
Collaborate with Operations, Quality, Service, and Supply Chain to ensure OEM commitments are consistently met.
Align with marketing on materials, co-branding opportunities, and OEM communications.