Sales Director, Advisor Growth

Fora•New York City, NY

3d•$140 - $180•Onsite

About The Position

We are looking for a Sales Director to lead our Membership Sales team, responsible for sourcing and converting prospective new travel advisors. As Sales Director, you will take on a small team of highly motivated inside sales reps as well as a Sales Ops lead, with the opportunity to grow the team in the near term. You will oversee 1:1 and 1:many sales tactics and build out an outbound sales program. The right candidate will bring a balance of sales, AI, and data savvy and will be able to quickly up-level what it means to do sales at Fora, balancing volume with lead quality. This role is a great opportunity for a strategic sales leader and true player-coach who is passionate about developing and running an AI-enabled sales operation. You will report to the VP, Growth & Data, and will collaborate closely with Marketing, Data, Advisor Activation, and Product as we build an advisor acquisition ecosystem that drives overall business growth and performance.

Requirements

5-7 years of sales experience
Sales or RevOps background, ideally with experiencing having sold to entrpreneurs/SMBs OR having done supply-side growth in a marketplace business
People management, ideally within a sales organization - you know how to harness a team of engaged junior staff and are excited to coach and motivate them with career growth in mind
Fluency in sales tooling, including AI , from CRM (we use Hubspot) to outbound sourcing and able to assess which tools are value-add vs hot air for Fora (Gong, Clay, etc.)
Ability to weave AI into sales processes to scale the impact of the team while keeping human connection at the forefront
Keen eye for sales metrics - whether you are building your own graphs or asking the right questions to get valuable insight from sales ops or data

Nice To Haves

Understanding of email a/b testing best practices for 1:many conversion efforts, with ability to lead those efforts
Experience building sales incentive plans to recognize individual behavior that contributes to team and company-wide success
Travel industry experience
lean operations mindset or background

Responsibilities

Take over day-to-day team management, familiarizing yourself with existing team workflows and reporting to quickly come up to speed on the basics of sales at Fora
Weed through legacy processes to identify and implement any quick wins that improve team impact, whether commercial or operational
Accelerate the build-out of outbound sales efforts
Understand sales goals and begin to participate in forecasting and goalsetting
Hire 1-3 additional team members
Stay current on developments in AI that relate to sales, becoming an early adopter of best-practice tech to deliver more impact with the team
Iterate reporting to deliver insights that inform marketing, growth forecasting, advisor experience, and product development efforts
Institute a sales forecasting, goalsetting, and incentive plan approach that works for Fora's stage and goals
Develop and begin to deliver on your perspective on go-forward sales team structure
Test different sales formats, e.g., field sales