Sales Development Representative

Arbor•Austin, TX

8d•Remote

About The Position

Arbor helps renters, homeowners, and small businesses pay less for electricity. Behind the scenes, Arbor is building an intelligent electricity platform to power an abundant electric future. As AI data centers drive a surge in electricity demand, millions of homes and businesses remain trapped with 20th century monopoly models, overpaying by billions. Our AI-powered platform aggregates users to unlock better pricing, automatically switches between the best rates, and optimizes usage to align with prices in real-time—delivering the same advantages that were previously exclusive to Fortune 500 companies. We’ve raised over $20 million from leading investors and have saved millions for our users. The Opportunity We’re looking for a Sales Development Representative to help build and scale Arbor’s commercial sales engine. This isn’t a typical SDR seat—you’ll be the tip of the spear for a go-to-market strategy targeting small-to-medium commercial energy accounts, helping shape the playbooks, scripts, and processes that will define how the company scales. Commercial energy is a trust-driven sale. The best SDRs don’t just dial—they build credibility quickly, understand the prospect’s business, and make switching feel simple. In this role, you’ll run cold outbound into top-tier small to mid-size commercial targets, manage and develop existing accounts, handle inbound calls from marketing campaigns, and execute churn recovery motions. Your performance data will directly inform whether Arbor scales internally, through outsourced partners, or a hybrid model.

Requirements

1-3+ years of experience in outbound B2B sales development, telesales, or inside sales (energy, utilities, or SaaS preferred)
Proven track record of meeting or exceeding call volume and pipeline generation targets
Experience with CRM platforms (HubSpot preferred) and telephony tools (Zendesk or similar)
Comfort with high-volume outbound calling (100–150 dials/day) and multi-touch prospecting sequences
Strong verbal communication skills with the ability to pitch consultatively to commercial decision-makers
Self-starter mentality—you thrive in ambiguity and enjoy building processes from scratch
High ownership and bias to ship: you define problems and create structure in fast-moving environments

Nice To Haves

Experience in deregulated energy markets, retail energy, insurance, or utility sales
Familiarity with AI-powered sales tools ( Clay.com , ZoomInfo, or similar enrichment and sequencing platforms)
Background in both hunter (new business) and farmer (account management) sales motions
Experience with direct mail follow-up, appointment setting, and field sales coordination
Understanding of commercial rate structures, energy procurement, and SMB buying cycles

Responsibilities

Execute structured multi-touch outbound sequences (email, phone, LinkedIn, direct mail) targeting commercial prospects in verticals like franchises, property management, small industrial, retail, biotech, and tech offices
Prospect into target accounts using enriched lead lists from Clay.com , ZoomInfo, and supplemental data sources
Qualify interest, confirm decision-makers, and book close calls with the appropriate Arbor team member
Manage and develop existing commercial accounts—resolving revenue blockers, upselling into longer-term plans, and running proactive renewal outreach
Handle all inbound commercial calls generated by direct mail, paid, and affiliate campaigns via Zendesk with a scripted, consultative pitch
Maintain inbound SLA: all calls answered within defined queue time; missed calls returned within 2 business hours
Run targeted winback campaigns to high-value churned accounts and proactive outreach to accounts within 60–90 days of renewal
Contribute to A/B testing of scripts, subject lines, and offer structures during the ramp phase
Benchmark internal SDR performance against outsourced partner metrics to inform scale decisions