Sales Development Representative - LIONS Intelligence

Informa Group Plc. • New York, NY

3d • $55,000 - $65,000 • Hybrid

About The Position

We're looking for a dynamic Sales Development Representative (SDR) to join our growing intelligence subscription team in New York, selling Lions Intelligence. In this role, you'll support the selling of our premium intelligence products into agencies, brands and media owners across the Americas region. You'll be the critical first point of contact for potential clients, responsible for qualifying inbound leads, generating outbound opportunities, and booking meetings to support pipeline growth and conversion. Your work will play a key role in expanding our reach and accelerating business growth in the competitive creative marketing intelligence space.

Requirements

• Bachelor's degree or equivalent experience
• 1-2 years of experience in sales, business development, or related field
• Excellent communication skills, both written and verbal
• Strong organizational abilities and attention to detail
• Proficiency with CRM systems (preferably Salesforce)
• Demonstrated ability to meet or exceed targets
• Self-motivated with a positive attitude and resilient mindset

Nice To Haves

• Experience in SaaS, market intelligence, or media/advertising industry
• Knowledge of creative marketing landscape and agency/brand dynamics
• Experience with outbound prospecting tools and techniques
• Understanding of consultative selling approaches
• Familiarity with the Cannes Lions Festival and creative excellence standards
• Experience using Salesloft

Responsibilities

• Build and manage a qualified pipeline of potential customers through strategic prospecting and research
• Develop and implement targeted outreach strategies to identify decision-makers within prospect organizations
• Maintain accurate records in our CRM system to ensure seamless handoffs to Account Executives
• Collaborate with marketing to leverage campaigns and events for lead generation
• Conduct thorough research on prospects to personalize outreach and increase engagement rates
• Respond promptly to inbound leads—qualify them and book product tour meetings
• Conduct initial discovery calls to understand prospect needs and pain points
• Assess prospect fit against ideal customer profile criteria
• Articulate the value proposition of Lions Intelligence to different stakeholders
• Effectively communicate how our solutions address specific industry challenges
• Accurately forecast weekly and monthly performance metrics
• Track and report on key performance indicators (KPIs) including calls made, emails sent, meetings booked, and conversion rates
• Analyze performance data to continuously refine outreach strategies
• Participate in regular pipeline reviews with sales leadership
• Identify trends and opportunities to improve conversion rates
• Overachieve on set KPIs to help drive your annual sales target
• Develop a deep understanding of the Lions Intelligence product suite and value proposition
• Stay informed about industry trends, competitor offerings, and market developments
• Collaborate with Account Executives to ensure smooth transition of qualified leads
• Participate in regular training to enhance product knowledge and sales techniques
• Actively promote and support diversity, equity, and inclusion within the team and in customer interactions
• Share best practices and learnings with the broader sales organization
• Contribute to a positive and collaborative team culture
• Participate in team meetings and brainstorming sessions
• Support company initiatives and represent the brand professionally at all times

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees