Sales Development Representative - (Hybrid)

USA TODAY Co.Boston, MA
Hybrid

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. They aim to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through their trusted brands, including the USA TODAY NETWORK and Newsquest, they provide essential journalism, local content, and digital experiences. Their digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. LocaliQ | WordStream is seeking a motivated Sales Development Representative (SDR) to drive growth by connecting with Senior Executives and Marketing Managers at leading marketing agencies across the U.S. and Canada. This hybrid role is ideal for individuals early in their sales career, offering hands-on experience, world-class training, and a clear path for advancement into an Account Executive (AE) role. The company emphasizes investment in employee development through structured onboarding, ongoing coaching, and practical exposure to effective sales strategies.

Requirements

  • A proven track record of achievement or strong demonstrated potential
  • Excellent written and verbal communication skills
  • A strong desire to launch a career in sales
  • 1–2 years of experience in sales support, customer service, or a related field
  • Competitive, self-motivated mindset with high energy and resilience
  • Ability to thrive in a fast-paced environment and handle objections confidently
  • Bachelor’s degree and experience meeting or exceeding performance expectations

Responsibilities

  • Execute high-volume prospecting (80–100 daily activities) through calls, emails, and social media using our lead database
  • Partner with Account Executives and leadership to develop and refine prospecting strategies
  • Schedule marketing assessments and discovery meetings to identify partnership opportunities
  • Conduct qualification calls and assess prospect fit
  • Learn how businesses operate, uncover challenges, and position technology-driven solutions
  • Help large marketing agencies unlock profitability by managing PPC at scale
  • Build the skills and experience needed to advance into an AE role and beyond

Benefits

  • Generous PTO built on trust and accountability
  • Comprehensive health coverage (Medical, Dental, Vision, Life)
  • 401(k) with company match
  • Wellness perks including gym discounts and online programs
  • On-site perks like free daily breakfast and 2 PM small bites
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