Sales Development Representative

Avoca•Santa Barbara, CA

2d•$115,000 - $125,000•Onsite

About The Position

As a Sales Development Representative (SDR) at Avoca, you’ll fuel our growth engine by identifying, engaging, and qualifying prospective customers across the home services industry. You’ll run high-velocity outbound programs, convert interest into meetings for our Account Executives. You'll help evangelize Avoca’s impact by turning missed calls into booked jobs and measurable revenue. This role is ideal for someone who thrives on speed, experimentation, and impact. You’ll own pipeline generation end-to-end: target the right segments, craft compelling outreach, book high-quality meetings, and collaborate closely with Sales, Marketing, and Product to turn customer pain into Avoca wins.

Requirements

1-3 years in an SDR, BDR, or outbound sales role, ideally at a high-growth startup.
A track record of hitting or exceeding outbound meeting targets, with meetings that actually convert downstream.
Confidence on the phone and in writing: you can articulate value clearly whether it's a 30-second cold call or a personalized email.
Comfort with high volume; you can run 50+ touches a day without sacrificing quality.
CRM discipline: clean data, updated stages, notes that your AEs can actually use.

Nice To Haves

experience selling AI, SaaS, or into the home services vertical.

Responsibilities

Prospect and qualify leads across home services segments, serving as the first point of contact and trusted resource for prospects evaluating Avoca.
Run high-volume, multi-channel outbound (LinkedIn, email, calls, events) to build pipeline and consistently exceed meeting and SQL targets.
Tailor outreach to customer goals and business models; articulate Avoca’s value in booking jobs, capturing missed demand, and lifting revenue.
Partner with Account Executives to schedule demos, share context, and ensure smooth handoffs that convert into opportunities and closed-won deals.
Travel to industry conferences and events to generate leads, book demos on-site, and represent Avoca with professionalism and urgency.
Conduct discovery to qualify fit, pain, and timing; map stakeholders across Operations, Marketing, and Executive teams.
Collaborate with Sales, Marketing, and Product to refine messaging, share market feedback, and continuously improve playbooks and cadences.
Track activity and outcomes with precision; measure and report on KPIs to guide prioritization and iterate quickly.