Sales Development Manager
About The Position
Brothers International Food LLC is seeking a full-time Sales Development Manager to join their team in Rochester, NY. Brothers International supplies major food and beverage manufacturers with fruits globally and sells branded and private label freeze-dried fruits to retailers nationwide. This high-impact, full-cycle sales role is responsible for driving revenue growth through proactive lead generation, expert deal execution, and long-term account management. The manager will be a pivotal leader in driving the growth and market expansion of Brothers International’s branded and private label business, potentially managing brokered accounts. The position requires a results-driven professional with deep experience in CPG sales, broker management, and a proven ability to achieve aggressive sales targets.
Requirements
- Bachelor's degree in Business Administration, Marketing or related field.
- 3-5 years of progressive sales experience in the CPG industry.
- Demonstrated experience managing sales accounts and driving performance.
- Proven track record of consistently meeting or exceeding sales targets and driving distribution growth for branded products.
- Strong understanding of retail channels (Grocery, Club, Drug, Convenience, Specialty) and how to effectively navigate them with a broker model.
- Proficiency with sales tools and Microsoft Office Suite.
- Deep understanding of the CPG industry, including supply chain, merchandising, category management, and trade promotion strategies for branded products.
- Strong grasp of retail dynamics, customer segmentation, and consumer buying behaviors.
- Familiarity with syndicated data (e.g., Nielsen, IRI) and its application in sales strategy.
- Exceptional leadership and team-building skills with the ability to motivate and influence external sales brokers.
- Superior negotiation and strategic selling skills.
- Outstanding verbal and written communication skills with the ability to convey complex information.
- Strong analytical skills to interpret sales data, identify trends and develop actionable insights.
- Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
- Demonstrated ability to achieve results through influence and indirect management.
Nice To Haves
- MS a Plus!
Responsibilities
- Identify and qualify high-value leads through research, networking, and outbound outreach (email, social selling, and cold calling) for Brothers’ branded and private label products.
- Build and maintain a robust pipeline of opportunities, ensuring a consistent flow of prospects to meet monthly and quarterly revenue targets.
- Monitor industry trends and competitor activity to identify new market segments and opportunities for expansion.
- Serve as the primary point of contact and lead relationship manager for all assigned accounts representing Brothers All Natural branded products.
- Conduct regular business reviews to review performance, address challenges, and align strategic priorities.
- Proactively identify opportunities for account expansion within new and existing accounts.
- Provide ongoing training and education on Brothers All Natural product lines, including new product introductions, sales strategies, marketing initiatives, and competitive pricing.
- Develop and implement annual and quarterly sales plans and targets for each assigned account, aligned with overall company objectives.
- Collaborate with accounts to create and execute effective sales strategies, promotional programs, and merchandising initiatives to maximize sales volume, distribution, and market share.
- Analyze sales data, market trends, and competitive activity to identify growth opportunities and inform strategic decisions.
- Work closely with the Marketing team to ensure Brothers All Natural product messaging, promotions, and new product launches are effectively communicated and executed by brokers.
- Collaborate with Operations and Data Analytics to provide brokers with necessary reporting tools and insights.
- Communicate market feedback, competitive intelligence, and customer needs internal teams to inform future strategies.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
