A Sales/Cashier is primarily responsible for helping customers with payment and packaging as they complete their purchases, but they are also often the first store staff that customers encounter. That makes it vitally important for cashiers to do more than just ring up – you also want to be knowledgeable about the store’s merchandise and cheerful when you encounter customer questions. That way, you help to improve their visit by making the store into a warm and welcoming place for them to shop. At Melrose we call this the great in-store customer experience.